Provisioner logo
Provisioner logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Provisioner logo
Provisioner logo
  • NEWS
    • Industry News
    • Supplier News
    • Case Studies
    • Recalls
    • Regulations
    • New Consumer Products
  • EXCLUSIVES
    • Newsletters
    • Source Book
    • Sponsored Insights
    • Events
    • Webinars
    • Classifieds
    • White Papers
    • Provisioner Store
    • Market Research
  • MEAT PROCESSING
    • SUSTAINABILITY
    • Processing
    • Packaging
    • Ingredients
    • Formulation
    • Food Safety
    • Special Reports
    • Commentary
  • PROFILES
    • Processor Profiles
    • Processor of the Year
    • Top 100 Processors
  • MEDIA
    • Videos
    • Podcasts
  • DIRECTORY
  • MIHOF
  • INDEPENDENT PROCESSOR
  • EMAG
    • eMagazine
    • ARCHIVE ISSUES
    • Contact
    • Advertise
  • JOIN!
Meat and Poultry Industry NewsLamb/Veal

Food writers see how veal calves are raised today through farm tour funded by the Beef Checkoff

By Industry News
newsbriefs
August 19, 2019

Seven food writers recently participated in a food and farm excursion to see first-hand how veal calves are raised. The North American Meat Institute, on behalf of the Beef Checkoff, hosted the tour which included visiting multiple veal farms in Pennsylvania and Indiana. The writers visited with farmers, animal nutritionists, veterinarians, feed representatives and chefs to learn more about the transformation that has occurred in how veal is raised today.

“There’s so much that has evolved in the world of veal farming,” explained Holly Sander of Taste and See. “There are so many regulations and quality initiatives in place to ensure that veal farming meets the highest standards. Think about it… why would a farmer sabotage their livelihood by cutting corners or mistreating their investment? Plain and simple… they wouldn’t and don’t.”

The ReVEAL Food and Farm tour included visiting veal farms in Pennsylvania hosted by Marcho Farms as well as veal farms in Indiana hosted by Midwest Veal LLC and Strauss Veal Feeds. The food writers on the tour represented Rust Nutrition, Souffle Bombay, Windy City Dinner Fairy, Taste and See, Confetti & Bliss, Claire Matern, and Bell’alimento. Combined, these professionals reach more than half a million food and nutrition followers.

“The culture surrounding raising veal calves has been a taboo subject for as long as I can remember,” the Windy City Dinner Fairy stated in her blog post about the tour.  “I’m here today to tell you that veal calves are humanely raised and are actually a sustainable aspect of the dairy industry.”

“I’ve been eating veal for as long as I can remember. To me, veal is incredibly delicious albeit often misunderstood,” said Paula Jones of Bell'alimento.  “I’m excited to share what I personally experienced and learned. What struck me the most is how large these animals are. They are about 500 pounds at 22 weeks at market. That is a large animal.”

Culinary inspiration for preparing veal was provided through a multiple course dinner featuring veal at Nunzio Ristorante Rustico in Collingswood, New Jersey, hosted by Catelli Brothers.  Lunch featuring a Greek inspired veal burger was prepared by the chefs at Joseph Decuis Emporium in Roanoke, Indiana, concluding the three-day event. Each food writer then received a delivery of ground veal, cutlets and chops to create their own veal recipes to feature on their websites and social media platforms. The fresh package of veal was provided by Mountain States Rosen Veal.

“I encourage you to give veal a try. From a culinary perspective, veal is a specialty meat that’s flavorful and unique,” said registered dietitian, Rosanne Rust. “Adding ground veal to your meatballs or meatloaf, for instance, will definitely kick them up a notch.” Her veal recipe post will be featured on Chew the Facts. 

What these food writers learned and experienced on the tour was that while farms may differ from one state to another, farmers share a commitment to raising healthy veal calves, following the gold standards of animal care set forth in the Veal Quality Assurance program and delivering a safe, quality meat to consumers.

There are approximately 500 farm families that raise milk-fed veal in the U.S. The primary states where veal is raised include New York, Pennsylvania, Ohio, Indiana and Michigan. Milk-fed veal is raised today with no tethers and in group pens with space to stand, stretch, lie down, groom naturally and socialize with other calves. 

To learn more about how veal is raised today visit www.vealfarm.com. Veal recipes, nutrition and cooking information can be found on www.vealmadeeasy.com

Source: Beef Checkoff

KEYWORDS: media coverage of meat and poultry veal industry

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double Charburger

    Premiumization drives burger category

    Shoppers seek out premium meat offerings to fulfill...
    Ingredients
    By: Sammy Bredar
  • JJS Adult Pekin duck

    Poultry Report 2025: Convenience propels poultry at retail

    Despite continued economic pressures, the poultry...
    Turkey
    By: Sammy Bredar
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscriptions
  • Manage My Preferences
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Connect with The National Provisioner

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the The National Provisioner audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The National Provisioner or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
    Sponsored byPIC

    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

  • Close up of a grocery cart full of groceries, a cropped image of a couple pushing the cart and a blurred background of the vegetable aisle.
    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

  • Close up of a young pig with a blurred background.
    Sponsored byPIC

    New Research Forecasts Significant Economic and Market Impacts with PRRS-Resistant Pig Adoption

Popular Stories

Spam Dog

Hormel rolls out Spam hot dog for foodservice applications

Colorado Premium logo

Colorado Premium acquires Old Hickory Smokehouse

Niman Ranch Uncured Grass-Fed Beef Bacon

Niman Ranch introduces beef bacon

2026 Top 100 Meat & Poultry Processors Report

Events

June 11, 2026

From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control

Join Tony Vacaro, Foods Industry Manager, and Emile Klein, Foods Market Strategy Manager at Air Products and Chemicals, Inc. , as they tackle key questions surrounding heat removal in food processing. 

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Food Crime: An Introduction to Deviance in the Food Industry

Food Crime: An Introduction to Deviance in the Food Industry

See More Products
From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control Webinar Sponsored by Air Products

Related Articles

  • South Dakota Beef Industry Council logo

    Becoming stewards of the Beef Checkoff

    See More
  • The Beef Checkoff revamps Beef U online training program for supply chain

    See More
  • newsbriefs

    Beef Checkoff launches new and improved veal farm website

    See More

Related Products

See More Products
  • utilization.jpg

    Food Processing By-Products and their Utilization

  • food-crime.jpg

    Food Crime: An Introduction to Deviance in the Food Industry

  • The 10 Principles of Food Industry Sustainability

See More Products

Events

View AllSubmit An Event
  • March 1, 2010

    Food Plant of the Future: Advancing Food Safety through Sanitary Design

    On demand Food and beverage companies work hard to consistently deliver safe products because they understand that the stakes are extremely high for the public and for their companies.
  • April 26, 2012

    Food Plant of the Future: Raising the Bar on Plant Air Quality

    On demand Exclusively for thought-leaders in food and beverage processing facility management, Food Plant of the Future webinars are presented by Hixson, a leading design and engineering firm of food processing facilities in North America.
View AllSubmit An Event

Related Directories

  • U.S. Meat Export Federation

    The mission of USMEF is to “increase the value and profit opportunities for the U.S. beef, pork, and lamb industries by enhancing demand in export markets through a coordinated and collaborative partnership of all stakeholders.” Simply put, USMEF is “Putting U.S. Meat on the World’s Table.” USMEF has the most diverse membership of any trade association in the meat and livestock industry. USMEF represents beef/veal producers and feeders, pork producers and feeders, lamb producers and feeders, packers and processors, purveyors and traders, oilseeds producers, feedgrains producers, farm organizations, and supply and service organizations.
×

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing