The Food Processing Association (FPSA) announced Tia Harrison, the co-founder and President of The Butchers Guild, will be hosting the session "Marketing and Rebranding for the Small and Mid-Sized Meat Processor" as part of our PROCESS EXPO University educational program. Tia Harrison is also Executive Chef and co-owner of Sociale Restaurant in San Francisco, and author of Butchery and Sausage Making FD. She is also the creator of Business Launch Programs, a project of Multidimensional Development LLC.
The Butcher's Guild is a fraternity of meat professionals bound by The Oath to sell good meat. "Good meat can change the world." They encourage every butcher to use only whole animals from local farms, and are hoping to rebuild an industry and have a spirit of inclusion.
Tia Harrison will be sharing her insights with small and mid-sized meat processors to help them refresh their brands for today's consumer and grow their business. The session will take place Tuesday, October 9th at 12:00pm in Theater II (4568).
In addition, The Butcher's Guild and Team USA will also be hosting live demonstrations showing off their skills ahead of next year's World Butcher's Challenge. Members of the team will work with chicken and lamb to show their technique and workmanship. The Butchering Demonstrations will take place Wednesday and Thursday October 9th-10th at 2:30pm in Booth 4618. Come see Tia Harrison & Team USA at PROCESS EXPO - October 8th - 11th at McCormick Place, Chicago.
Source: Process Expo