Midan Marketing and Crowd Cow team up to better understand online meat consumers
Midan Marketing, a full-service marketing agency serving clients in the meat industry, and Crowd Cow, an online marketplace for craft meats, announce a strategic partnership. The goal of the partnership is to clearly define who the online meat shopper is and how to best serve their needs.
“Partnering with Crowd Cow, a thriving online marketplace for high-quality meats led by successful tech startup founders, is an exciting new venture,” says Michael Uetz, principal at Midan Marketing. “Crowd Cow’s success thus far demonstrates their innovative approach to online meat commerce and their ability to help move our industry forward. This partnership will allow us to combine Midan’s meat and research knowledge and experience with Crowd Cow’s e-commerce expertise to help learn how to best serve consumers and increase satisfaction with online meat purchasing. Teaming up with Crowd Cow will also give Midan a thorough understanding of the online meat consumer and how this evolving commerce platform can be used to increase meat sales.
"We have created a platform that allows us to personalize the online shopping experience and to deliver perishable meat products directly to consumers cost-effectively with very high customer satisfaction,” explains Joe Heitzeberg, co-founder and CEO at Crowd Cow. “We were impressed to learn about Midan’s passion for and expertise within the meat industry. We believe partnering with Midan will allow us to better understand the meat eaters of tomorrow.”
Crowd Cow has the most extensive and selective network of independent craft meat producers in the U.S. with more than 100 farmers to deliver the best craft meat from farm to table. Founded in 2015, Crowd Cow quickly made a name for itself with consumers and continues to experience year over year growth. Crowd Cow has received media coverage from CNBC, Forbes, TODAY, The New York Times, FORTUNE, Food & Wine, and an interview with Katie Couric.
Midan and Crowd Cow plan to uncover consumer insights that will serve as building blocks to the future expansion of the e-commerce platform. Together, the companies will look ahead at how the data they gather through research can help the meat industry and retailers exceed online shoppers’ expectations and offer consumers additional options for conveniently purchasing high-quality meat.
Source: Midan Marketing
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