For years, buying a steak to prepare at home involved the same step: go to the supermarket, rifle through the wrapped foam trays to find the best cut, and take it to the cashier. Even if you were lucky enough to live by a meat market or a butcher and could get custom cuts, you still were able to see the product before bringing it home.

Independent Processor editor Sam Gazdziak spoke with Justin Freishtat of Heartland Foods to learn more about the retailer’s unique business model.