Midan Marketing has announced the appointment of two new team members to its Account Management Team. Lauren Dever and Shonda Atwater have joined the agency as Account Executives to help manage Midan’s growing roster of clients.
Prior to joining Midan, Dever was the Executive Director of the Colorado Pork Producer’s Council, where she managed all aspects of business and communication for pork producers in the state of Colorado. She also worked for the National Cattlemen’s Beef Association as the Manager of Beef Quality Assurance, as well as Meat Solutions LLC as a Meat Classification and Communications Specialist.
Atwater joins Midan Marketing after managing her own marketing consulting firm, La Plata Consulting, where she specialized in strategic development, ideation and policy and market analysis for agricultural production and food branding clients. She has also worked for various meat packers, including National Beef Packing Company asa Marketing Manager and Certified Hereford Beef as an Account/Marketing Manager.
“As an increasing number of meat packer/processors recognize the need for marketing services, we’re very excited to have Lauren and Shonda join our team,” said Danette Amstein, Principal of Midan Marketing. “Midan is the only marketing and market research agency solely focused on the growth and success of the meat industry, and we’re dedicated to bringing on the brightest meat marketing professionals to bolster our team and assist our clients in growing their business.”
Source: Midan Marketing