Provisioner logo
Provisioner logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Provisioner logo
Provisioner logo
  • NEWS
    • Industry News
    • Supplier News
    • Case Studies
    • Recalls
    • Regulations
    • New Consumer Products
  • EXCLUSIVES
    • Newsletters
    • Source Book
    • Sponsored Insights
    • Events
    • Webinars
    • Classifieds
    • White Papers
    • Provisioner Store
    • Market Research
  • MEAT PROCESSING
    • SUSTAINABILITY
    • Processing
    • Packaging
    • Ingredients
    • Formulation
    • Food Safety
    • Special Reports
    • Commentary
  • PROFILES
    • Processor Profiles
    • Processor of the Year
    • Top 100 Processors
  • MEDIA
    • Videos
    • Podcasts
  • DIRECTORY
  • MIHOF
  • INDEPENDENT PROCESSOR
  • EMAG
    • eMagazine
    • ARCHIVE ISSUES
    • Contact
    • Advertise
  • JOIN!
Meat and Poultry Industry NewsSustainabilitySpecial Reports

STATE OF THE INDUSTRY: ANIMAL AGRICULTURE

State of the Industry: The year of H5N1, or the year that animal agriculture unites across species?

NIAA looks to build on its work to unite industry leaders for the advancement of animal agriculture.

By Morgan J. Young
USDA: Benefits of early calving are increasing due to late winter warming

Calf pasturing in rangeland at the USDA-ARS Livestock and Range Research Laboratory in Miles City, MT. (Photo by Tom Geary, D4904-1).

October 26, 2024

In the animal agriculture world, 2024 may be known as the year of H5N1. Traditionally known as Highly Pathogenic Avian Influenza (HPAI), the virus is a contagious disease of birds posing a major threat to the poultry industry. The H5N1 strain of this disease is devastatingly deadly and can wipe out entire flocks of poultry in a matter of days. 1

H5N1 is not new to the animal kingdom. The first H5N1 outbreak was identified in the U.S. as early as the 1920s.2 By the 1980s, the virus had experienced multiple evolutions and was seen in domestic and wild birds and was implicated to impact human health.3 Fast forward to 2022 and H5N1 was detected in various non-agriculture mammals. In March 2024, the first case of H5N1 is detected in infant goats on a farm where the backyard flock had also tested positive. Days later, H5N1 was reported in cows in Kansas and Texas dairies. By April, the first cow-to-human transmission was reported in the U.S.4

H5N1 has a mortality rate of nearly 100 percent in poultry flocks, and often leads to millions of birds culled to contain the outbreak, resulting in massive economic impacts. In 2015, the U.S. suffered $3 billion in economic losses.5 

In April 2024, The National Institute for Animal Agriculture (NIAA) was preparing for Annual Conference – an annual convening of animal agriculture professionals. The concern of the zoonotic disease grew more quickly than the virus due to its unknown impacts and scale. NIAA added a roundtable discussion that consisted of a consulting dairy veterinarian in Texas, the state veterinarian from Kansas, and a veterinarian from the Centers for Disease Control and Prevention. With representation from multiple species and sectors of the animal agriculture value chain in attendance, the roundtable discussed the new infections, how they were being researched and what information had been learned to date. 

In the early days of the outbreak, little was known about transmission to humans through an infected cow’s milk. Researchers and species associations were quick with responses to the public health concerns to ensure safety. The fear that the virus would or could spread into beef cattle or swine is still very real today. Swine production has some of the most rigorous biosecurity measures among animal agriculture, but there is still risk.

One takeaway from the roundtable discussion at Annual Conference was that experts had been working in proverbial silos and were now struggling to address the zoonotic disease across the barnyard and in human health. The state veterinarian may not know who to contact in the state health department to collaborate and share information. Some dairy experts did not know who to contact in the poultry sector to learn from past experiences. Since animal movement quickly became a concern, connecting animal and human health professionals across state lines became a priority. 

After Annual Conference, NIAA leaders identified an opportunity to ensure various individuals and organizations could leverage each other’s insights and expertise. NIAA was asked to convene a virtual “meet and greet” to ensure animal agriculture was holistically addressing H5N1 – a task that can be nearly impossible if species and health officials don’t know how to reach across the industry for information or assistance. NIAA connected leaders from more than 40 national associations and governmental agencies in the animal agriculture sector. These new collaborations led to shared insights and protocols to address biosecurity, worker health and safety, food safety, animal care, and more. 

In July, The National Pork Board (NPB) partnered with NIAA to convene a group of public health, animal health and swine professionals to build relationships, provide an open forum for dialogue, and explore opportunities for One Health6 collaborations. 

At the end of August, NIAA hosted a reversal of the previous farm tour experience with a meeting in Atlanta at the CDC campus with animal agriculture leaders across species sectors. This meeting  supported CDC delegates at the World AMR Congress and the UN General Assembly discussion on antimicrobial resistance as they provide informed One Health testimony including perspectives and practical applications from experts and professionals in the animal agriculture sector.

When animal agriculture is faced with a new disease affecting animal health or issue facing the animal agriculture industry, NIAA works to connect leaders for broader consensus and information. NIAA was founded in 1916 to address the problems and opportunities of controlling and eradicating livestock diseases and improving livestock handling procedures. In more than 100 years, NIAA has seen dozens of diseases affecting animal agriculture and has celebrated the eradication of several. The mission today is to convene animal agriculture experts and allies in collaborative settings to explore, discuss, learn, and develop knowledge that fosters interdisciplinary cooperation for the improvement and continuous progress of animal agriculture. While 2024 may be remembered as the H5N1 year in animal agriculture, NIAA will remember it as a year we were able to coalesce leaders for the advancement of animal agriculture. 

Morgan J. Young is director of communications and outreach with National Institute for Animal Agriculture.

  1. Avian Influenza, Animal and Plant Health Inspection Service, U.S. Department of Agriculture, 30 Aug. 2024, www.aphis.usda.gov/livestock-poultry-disease/avian/avian-influenza. 
  2. “1880-1959 Highlights in the History of Avian Influenza (Bird Flu) Timeline.” Avian Influenza (Bird Flu), The Centers for Disease Control and Prevention, 30 Apr. 2024, https://www.cdc.gov/bird-flu/avian-timeline/1880-1959.html#:~:text=1924,markets%20in%20New%20York%20City. 
  1. “1960-1999 Highlights in the History of Avian Influenza (Bird Flu) Timeline.” Avian Influenza (Bird Flu), The Centers for Disease Control and Prevention, 30 Apr. 2024, www.cdc.gov/bird-flu/avian-timeline/1960-1999.html. 
  1. “2020-2024 Highlights in the History of Avian Influenza (Bird Flu) Timeline.” Avian Influenza (Bird Flu), The Centers for Disease Control and Prevention, 30 Apr. 2024, www.cdc.gov/bird-flu/avian-timeline/2020s.html. 
  2. Avian Influenza in Wild Birds and Poultry: Dissemination Pathways, Monitoring Methods, and Virus Ecology. Blagodatski et al. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8161317/
  1. “What Is One Health.” One Health, World Health Organization, 21 Sept. 2017, www.who.int/news-room/questions-and-answers/item/one-health. 
KEYWORDS: animal agriculture environmental impact livestock state of the industry

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Morgan J. Young is director of communications and outreach for the National Institute of Animal Agriculture.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double Charburger

    Premiumization drives burger category

    Shoppers seek out premium meat offerings to fulfill...
    Beef
    By: Sammy Bredar
  • JJS Adult Pekin duck

    Poultry Report 2025: Convenience propels poultry at retail

    Despite continued economic pressures, the poultry...
    Meat and Poultry Industry News
    By: Sammy Bredar
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscriptions
  • Manage My Preferences
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Connect with The National Provisioner

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the The National Provisioner audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The National Provisioner or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
    Sponsored byPIC

    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

  • Close up of a grocery cart full of groceries, a cropped image of a couple pushing the cart and a blurred background of the vegetable aisle.
    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

  • Close up of a young pig with a blurred background.
    Sponsored byPIC

    New Research Forecasts Significant Economic and Market Impacts with PRRS-Resistant Pig Adoption

Popular Stories

A cow eating grass and a chicken standing next to it in a field.

The Top 100 Meat & Poultry Processors of 2026

Spam Dog

Hormel rolls out Spam hot dog for foodservice applications

Colorado Premium logo

Colorado Premium acquires Old Hickory Smokehouse

2026 Top 100 Meat & Poultry Processors Report

Events

June 11, 2026

From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control

Join Tony Vacaro, Foods Industry Manager, and Emile Klein, Foods Market Strategy Manager at Air Products and Chemicals, Inc. , as they tackle key questions surrounding heat removal in food processing. 

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Food Crime: An Introduction to Deviance in the Food Industry

Food Crime: An Introduction to Deviance in the Food Industry

See More Products
From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control Webinar Sponsored by Air Products

Related Articles

  • State of the Industry: The year of the recall

    See More
  • foodsafety.jpg

    State of the Industry: Rough year in food safety

    See More
  • Group of black and white, mixed, crossbred beef heifers in a row

    State of the Industry: Leveraging the relationship between animal welfare and sustainability

    See More

Related Products

See More Products
  • food-crime.jpg

    Food Crime: An Introduction to Deviance in the Food Industry

  • food safety.jpg

    Food Safety in the Seafood Industry: A Practical Guide for ISO 22000 and FSSC 22000 Implementation

See More Products

Events

View AllSubmit An Event
  • November 11, 2025

    The National Provisioner’s 2025 State of the Industry

    On-Demand Join Chris DuBois, Executive Vice President & Perimeter Practice Leader, as he breaks down what’s fueling — and what’s stalling — growth across the protein category. From shifting consumer priorities to evolving definitions of “value,” you’ll gain actionable takeaways.
View AllSubmit An Event
×

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing