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The industry's recent hot streak has been fueled by consumer demand and favorable market conditions, but as always, challenges and uncertainty loom over the horizon.
In this highly competitive environment, traditional strategies such as raising wages have been minimally effective, forcing meat and poultry processing companies to look for creative approaches to recruit and retain workers.
From an animal welfare perspective, 2018 has been a relative continuation of the past few years. Many of the same challenges still exist, but many within the industry have made the choice to take the challenges head-on and find solutions that work for them.
This is the age of seafood. Foodable Labs, in its 2018 Protein Sourcing Report, noted an 81.3 percent increase in positive social-media mentions of seafood year-over-year.
There is growing interest in lamb especially among consumer segments targeted by the American Lamb Board’s communications programs (Millennials and thoughtful eaters). In addition, there are strong indications that the ALB messages are getting through to these target audiences.
The one thing certain in commodity markets is ambiguity. Ag Resource Company president Dan Basse, however, provided a bit of clarity and foresight at the Certified Angus Beef (CAB) brand's Feeding Quality Forum recently in Sioux City, Iowa.
Growth in the global and domestic beef cattle herd also means supply is on the upswing and the beef industry is gaining momentum through cattle prices.
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