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Tom Super is the senior vice president of Communications for the National Chicken Council. For more information, contact him at tsuper@chickenusa.org or (202) 443-4130.
When a look ahead was taken a year ago at this time, the discussion focused on the pending game-changer. That is, when and how much will the China market reopen for U.S. chicken?
Continuing to overcome a number of difficult challenges during the past few years has resulted in positive production increases for the chicken industry.
Barring a disruptive event, 2018 should be another Goldilocks year for chicken producers/processors. “Not too hot, not too cold” characterizes chicken market conditions for 2017 with indicators pointing to a repeat situation in the New Year.
