According to The Vacationer Survey, 35% of consumers hate turkey. Chicken chain Kentucky Fried Chicken is responding to demand for non-turkey holiday meals with new and returning products, as well as a new campaign taking aim at turkey.

Thirty-seven percent of Americans are ordering takeout or delivery for Thanksgiving, according to Popmenu survey. KFC is responding to this shift in eating behavior by offering a new Extra Crispy Festive Feast, featuring a Gravy Flight in three flavors: Signature Brown, White Peppercorn and new Southwest Cheddar Gravy.

Extra Crispy Festive Feast. Photo courtesy of Kentucky Fried Chicken

Enough to feed a family of four, the Festive Feast includes an eight-piece bucket of Extra Crispy fried chicken, biscuits, two large sides of mashed potatoes and three sides of eight-ounce gravy. KFC is also bringing back its Personal Pot Pie.

In addition to these new and returning menu items, KFC is launching a brand campaign called Cluck Turkey. This "smear campaign" calls on consumers to ditch turkey and embrace chicken with KFC.

Cluck Turkey campaign. Courtesy of Kentucky Fried Chicken

"KFC has been bringing people together around the dinner table for more than 70 years, and this holiday season we're inviting everyone to cluck turkey and make room for flavor," said Melissa Cash, KFC US CMO. "For us, it's about comfort, connection, and craveable food. The Extra Crispy Festive Feast and our first-ever Gravy Flight are designed to bring that joy back to the holiday table — at a price that brings everyone to the table, because the holidays should taste as good as they feel."

Source: Kentucky Fried Chicken