Meat snack brand Chomps announces its Bury the Beef campaign in partnership with Cameo, a marketplace for personalized celebrity messages. At the forefront of the campaign are Chad Michael Murray and James Lafferty, stepping back into their "One Tree Hill" television characters, Lucas and Nathan, to settle their beef once and for all.

The hero video, dropping Dec. 4, 2025, across social media and a dedicated landing page, reunites Michael Murray and Lafferty, inspired by their nostalgic characters to settle their sibling beef once and for all, and encouraging consumers to do the same.

Chomps will be offering a discount on personalized Cameo videos from the duo, making it convenient for consumers to enlist their help in resolving real-life conflicts. To spread a little extra holiday cheer, Chomps will be gifting a limited number of Cameos to help consumers bury the beef with someone on their list.

Bury the Beef campaign in partnership with Cameo. Photo courtesy of Chomps

“At Chomps, we’re all about making life a little easier whether it’s fueling you with the nutritious snacks you crave or helping you navigate those awkward holiday moments,” said Stacey Hartnett, senior vice president of marketing at Chomps. “Partnering with Cameo gave us a unique platform to bring humor and nostalgia to the table, helping fans bury the beef and spend more time enjoying the holidays.”

Cameo has facilitated millions of personalized videos since its inception, with the holidays representing a peak period for bookings as consumers seek unique, memorable and personalized gifts.

“The beauty of this partnership is that it aligns with how people already use Cameo,” said Steven Galanis, Cameo co-founder and CEO. “Our mission is to create the most personalized and authentic fan experiences on earth. Chomps tapped into that energy at the right point in the holiday season and turned these messages into something that brings people together, not just entertains them.”

The campaign runs through mid-December 2025, targeting the peak holiday period when families and friends put their differences aside and gather for celebrations.

Source: Chomps