Digital readiness: Purdue Extension and JRS Mar/Com launch workshop series for small businesses
Four-part workshop series provides step-by-step instruction and hands-on exercises focused on real-world digital business challenges for entrepreneurs, solo business owners and small teams.
Phone and laptop
Purdue University Extension, in partnership with JRS Mar/Com, is hosting a Digital Ready Business hands-on workshop series in February 2025, offering small business owners practical, in-person training to strengthen their online presence, marketing effectiveness and digital readiness.
Designed for entrepreneurs, solo business owners and small teams, the four-part workshop series provides step-by-step instruction and hands-on exercises focused on real-world digital business challenges. Participants may register for individual sessions or the full series.
“These workshops are built to meet small businesses where they are,” said JRS Mar/Com Director Joe Skibbie. “The goal is to help business owners leave each session with tools and strategies they can apply immediately.”
Workshop schedule and topics
All workshops take place from 9:00 – 10:30 a.m. at the North County Complex at 3560 Willowcreek Road in Portage, Ind., unless otherwise noted.
- Feb. 4 — Claiming Your Online Turf for Small Businesses: Learn how to establish and manage your business’s virtual identity across multiple platforms through a guided, step-by-step walkthrough led by JRS Mar + Com.
- Feb. 11 — Social Media for Your Small Business: Explore the strengths, weaknesses, and audiences of various social media platforms, then apply the learning in a hands-on exercise.
- Feb. 18 — Evaluating Your Online Marketing Effectiveness: Learn how to evaluate analytics and digital marketing campaigns to measure return on investment, with hands-on assistance.
- Feb. 25 — Artificial Intelligence for Your Small Business (Virtual Only): Discover agentic AI frameworks and learn how AI agents can help handle repetitive and time-consuming business tasks.
Registration details
- Cost: $20 per workshop or $60 for all four sessions
- Registration limit: 25 participants per workshop
- What to bring: A business laptop
- Registration and payment deadline: Jan. 28
Registration is required, and space is limited.
Purdue University is committed to equal access and nondiscrimination. Participants needing accommodations or interpreter services should contact Daniel Walker at 765-215-1534 or walke422@purdue.edu by January 26.
Sources: Purdue University Extension; JRS Mar/Com
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