The 2009 Indie Awards
The Independent Processor is happy to recognize the following two companies in this year’s Indie Awards. Both Main Street Wholesale Meats and Michigan Turkey Producers demonstrated that innovation is not the sole property of corporations with sizable capital expenditure budgets and whole facilities set aside for product development and innovation. We hope to hear of even more success stories in 2010.
If you would like information about next year’s Indie Awards, please contact Sam Gazdziak at (770) 594-0050 or firstname.lastname@example.org.
New Product Award: Main Street Wholesale Meats, Farmingdale, N.Y.Ground beef doesn’t normally leave much room for creativity, beyond fat content and seasoning it for tacos. However, Main Street Wholesale Meats decided to take ground beef to the next level and make it a premium item.
The company’s “Main Street 1946 Blend” is a combination of Kobe brisket, Angus rib cap and boneless short ribs, with an Angus chuck base. The name of the product is a tribute to the company’s founder, Julius Seelig, who founded the company in 1946.
“When he was still alive, we would work endlessly on the perfect hamburger blend,” says Kent Seelig, Julius’ son and current president. “Now, as our business has grown to service upscale restaurants and country clubs, we’ve developed this premium product for those who demand it. While our regular blend is fantastic, this 1946 Blend takes it to the next level.”
Main Street is a full-service wholesaler that specializes in upscale restaurants, caterers and country clubs. It has its own portion-control program for steak-cutting and does its own dry-aging. The idea for the 1946 Blend stemmed from a request for from Chef Kevin Penner, says Lee Seelig, marketing director and the third generation in the family business. Penner is part of a restaurant group in East Hampton, N.Y.
“We really try to develop relationships with our chefs. It’s not like they just talk to us about an order,” he explains. “They can ask us questions or say, ‘I have an idea.’ Kevin spoke to my father and wanted to try and develop something.”
Main Street produced several different grinds and meat blends and sent them to Penner for approval.
“Getting a professional chef’s opinion was very helpful for us,” Lee says. The 1946 Blend is a coarser-ground product so that it does not get too delicate. The Kobe brisket adds a sturdy, beefy flavor to the product, the boneless short ribs add to the texture and the rib cap meat enhances the richness and juiciness of the final product. The lean/fat ratio is approximately 77/23.
The 1946 Blend is produced to order on a daily basis and is being used at several upscale restaurants, including Penner’s establishments.
Environmental Steward Award: Michigan Turkey Producers, Grand Rapids, Mich.Nine years ago, Michigan Turkey Producers built what was the first completely new turkey processing plant in 15 years. Starting from scratch gave the owners â€” a co-op of 16 Michigan farmers â€” the opportunity to start production with the latest available technology.
Even with a facility that’s still relatively new by industry standards, Michigan Turkey Producers spent 2009 implementing two large-scale projects that were designed to make the company more environmentally friendly. The first project was a water reclamation project, explains Tina Conklin, quality assurance manager.
“As a slaughter facility within city limits, we are the city’s largest consumer of water,” she says, noting that the plant used approximately 1 million gallons of water per day.
The company modified its four chillers and was able to reduce the amount of water going into the drains.
“This improvement in transfers equates to a reduction in use of 20 million gallons of refrigerated water per year â€” or almost 9 percent of the volume of water going through our production annually,” she says.
The second phase of the company’s improvements involves the lighting in the production rooms at its two facilities. Currently, the company uses standard metal halide lighting but is in the process of changing the fixtures to an induction lighting system that will use less energy. Conklin says that the changeover will bring about an expected energy savings of 1.36 million kWh per year.
“A reduction in power consumption of that size should translate into a reduced carbon dioxide emissions value of approximately 3.13 million pounds,” she adds.
Michigan Turkey Producers offers a variety of cooked and ready-to-cook products. Its products include ground turkey, roasts, steaks, burgers, deli meat and sausage. It also offers products from organic and antibiotic-free turkeys. The company’s current environmentally friendly initiatives represent the start of a journey rather than the culmination of one.
“We feel that these initiatives illustrate our commitment to becoming better stewards of our impact on the environment,” says Conklin. “We will continue to investigate more avenues to further reduce that impact in the coming months.”