Provisioner logo
Provisioner logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Provisioner logo
Provisioner logo
  • NEWS
    • Industry News
    • Supplier News
    • Case Studies
    • Recalls
    • Regulations
    • New Consumer Products
  • EXCLUSIVES
    • Newsletters
    • Source Book
    • Sponsored Insights
    • Events
    • Webinars
    • Classifieds
    • White Papers
    • Provisioner Store
    • Market Research
  • MEAT PROCESSING
    • SUSTAINABILITY
    • Processing
    • Packaging
    • Ingredients
    • Formulation
    • Food Safety
    • Special Reports
    • Commentary
  • PROFILES
    • Processor Profiles
    • Processor of the Year
    • Top 100 Processors
  • MEDIA
    • Videos
    • Podcasts
  • DIRECTORY
  • MIHOF
  • INDEPENDENT PROCESSOR
  • EMAG
    • eMagazine
    • ARCHIVE ISSUES
    • Contact
    • Advertise
  • JOIN!
Special Reports

Marketing: Prophets Grow Your Business Using the Leave Behind

By Andy Hanacek
December 1, 2010

If one could categorize the 2010 Capital Expenditures Report (published in The National Provisioner, December 2009 issue) as an excellent sign of a positive future for protein processors, then one also could categorize the results from the 2011 version as a sign that the industry is easing its foot off the gas pedal a bit, preferring to spend similar amounts on capital improvements, rather than increase their spending in 2011.

In the 2010 Capital Expenditures Report, respondents predicted stabilization in capital spending heading into 2010 and 2011. Last year, the study reported a bounce-back for the industry, and the 2011 report confirms processors’ sentiment that the industry can support those 2010 levels.

Indeed, the jump from 2009 to 2010 showed that the worst of the recession likely is behind us, but a cloudy economic future has led processors to slow the growth of their spending in 2011, despite a rosy overall outlook for the future.

The 2011 Capital Expenditures Report shows that the industry is reinforcing its 2010 plans by continuing to develop new projects for 2011, so spending habits of processors are not shutting down in the face of uncertainty. At worst, spending habits are leveling off.

Among processors surveyed, 82 percent feel positive overall about the future of their company and the industry as a whole (see Figure 1). This is up 1 percentage point from the 2010 report.

Adding to the positive sentiment, an encouraging 59 percent of those surveyed (Figure 2) said their company has new projects on the docket, and an additional 10 percent have carried over project from 2010. Only 15 percent have reduced plans for 2011.

Overall, the industry appears poised to hold the line in 2011 where capital expenditures are concerned. When compared to capital-expenditure plans in 2009 and 2010, it becomes clear that 2011 is perceived as a stabilization period, with a whopping 55 percent of respondents stating that they will spend about the same as they did in 2010. On the bright side of things, the number of respondents stating that they’d spend less on projects dropped for the second straight year.

The key drivers for capital investment in 2011 have not changed much over the last two years, with improved efficiency, increased capacity and maintenance of existing operations heading up the list. Despite this lack of shuffling at the very top of the list, one notable driver of capital investment is making waves in our survey in 2011, “Reduce waste water energy expenditures.” This reason alone has gained 22 percentage points between 2009 and 2011, as a combination of awareness, regulations and costs have often pressured the industry to make changes in this arena.

Where only 15 percent of respondents in 2009 cited this as a driver of investment, 37 percent tabbed it as a primary driver of capital expenditures in 2011.

Finally, for the third straight year, more processors plan to repair, rebuild or maintain current assets than create a new asset, and the percentage of processors planning on the former also increased from 2010. Nonetheless, more than 40 percent of processors continue to create new assets in their facilities, keeping the manufacturing engine well-fed and motoring along.

Heading into 2011, it truly does appear that the industry believes the worst of the recession is well behind us. However, the uncertain future of the global economy overall appears to be giving many processors a reason to pause in terms of increased investment in new facilities, lines and equipment. Many appear to be taking a wait-and-see approach to capital spending, preferring to hold the line rather than spend more in the coming year.

More about the 2011 Capital Expenditures Survey

This article is a snapshot of an annual study examining capital-investment plans across the protein-processing industry. The conclusions are based on the opinions and behaviors of decision-makers who agreed to participate in the survey. This survey was conducted and findings compiled by BNP Media's Market Research Division in conjunction with The National Provisioner. A total of 40 individuals actively involved in capital-expenditure planning and decision-making participated in the study, which was conducted in late October 2010. This research study provides up-to-date information on the key drivers in capital-expenditure plans specific to the protein-processing industry.

For more information on the 2011 Capital Expenditure Study, contact editor-in-chief Andy Hanacek at hanaceka@bnpmedia.com.

KEYWORDS: economic

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Editor-in-Chief Andy Hanacek manages the editorial strategy and production of The National Provisioner and several of its associated brands and products. He consistently visits many of the most successful and innovative processors across the country, reporting on protein-processing challenges in exclusive, one-on-one tours of processing facilities and interviews with some of the most respected and esteemed executives in the business. Hanacek contributes more than a decade of journalism experience in a variety of formats.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double Charburger

    Premiumization drives burger category

    Shoppers seek out premium meat offerings to fulfill...
    Special Reports
    By: Sammy Bredar
  • JJS Adult Pekin duck

    Poultry Report 2025: Convenience propels poultry at retail

    Despite continued economic pressures, the poultry...
    Meat and Poultry Industry News
    By: Sammy Bredar
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscriptions
  • Manage My Preferences
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Connect with The National Provisioner

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the The National Provisioner audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The National Provisioner or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
    Sponsored byPIC

    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

  • Close up of a grocery cart full of groceries, a cropped image of a couple pushing the cart and a blurred background of the vegetable aisle.
    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

  • Close up of a young pig with a blurred background.
    Sponsored byPIC

    New Research Forecasts Significant Economic and Market Impacts with PRRS-Resistant Pig Adoption

Popular Stories

Spam Dog

Hormel rolls out Spam hot dog for foodservice applications

Various new Primal snack sticks on a table amongst pencils, apples, a pair of glasses, lunch bags and a water bottle.

Protein demand drives snacking occasions

Several cuts of beef, pork and chicken on a wooden board, cast iron pan and salt.

Validated thermal lethality data and a new tool for ensuring safety of RTE meats

2026 Top 100 Meat & Poultry Processors Report

Events

June 11, 2026

From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control

Join Tony Vacaro, Foods Industry Manager, and Emile Klein, Foods Market Strategy Manager at Air Products and Chemicals, Inc. , as they tackle key questions surrounding heat removal in food processing. 

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Food Crime: An Introduction to Deviance in the Food Industry

Food Crime: An Introduction to Deviance in the Food Industry

See More Products
From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control Webinar Sponsored by Air Products

Related Articles

  • Marketing: Prophets Grow Your Business Using the Leave Behind

    See More
  • Marketing: Prophets Grow Your Business Using the Leave Behind

    See More
  • The National Provisioner News Briefs

    Grow your food business at the Cook, Share & Prosper MSU Product Center Food Summit

    See More

Events

View AllSubmit An Event
  • June 1, 2009

    Food Plant of the Future: Using Design to Increase Productivity and Drive Down Unit Costs

    On demand The need for food and beverage processors to drive down unit costs never ends. How can new/retrofitted plants be designed to optimize productivity?
  • June 22, 2021

    Succession Planning for the Small Meat Business

    On Demand After spending years working to establish a successful business, owners want to make sure that it is handed off successfully to the next generation. Our speakers will discuss how to navigate the succession planning process and how to prepare the new owners for leadership positions.  
View AllSubmit An Event
×

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing