Sizzling Sausage Stats
Dinner sausage consumption is fairly uniform throughout various income levels, while lower income families consume the most breakfast sausage.
Larger families eat the most breakfast and dinner sausage, as do younger families, with sausage consumption leveling off considerably for senior citizens.
Residents of the Deep South consume the most dinner sausage, followed by the Northeast.
Sausage consumption also varies by season. Dinner sausage sales reportedly peak during the summer months, with dollar sales accounting for nearly one-third of annual sales. Breakfast sausage sales peak during holiday months from November through January
Source: National Hot Dog and Sausage Council
Top 10 U.S. Sausage-Eating LOCATIONS
1. Los Angeles, CA
2. New York, NY
3. San Antonio/Corpus Christie, TX
4. Houston, TX
5. Chicago, IL
6. Dallas/Ft. Worth, TX
7. New Orleans, LA
8. Baltimore/Washington, DC
9. San Francisco/Oakland, CA
10. South Carolina (includes all cities in state)
Ranking based on dollar sales for the latest 52 weeks ending October 3, 2004
Source: National Hot Dog and Sausage Council
The NUMBERS
| Dinner Sausage Top Five Brands Latest 52 Weeks Ending December 26, 2004 | ||||
| Brand | Sales (dollars) | Dollar Sales% Change Yr Ago | Unit Sales | Unit Sales% Change Yr Ago |
| Total category | $1,528,987,000 | 4.4 | $492,686,800 | 0.5 |
| Hillshire Farm rfg dinner sausage | 284,962,700 | -12.8 | 96,788,070 | -12.9 |
| Johnsonville rfg dinner sausage | 195,403,500 | 19.2 | 48,240,890 | 17.1 |
| Private label rfg dinner sausage | 115,659,500 | 0.4 | 40,103,250 | -7.2 |
| Eckrich rfg dinner sausage | 103,296,700 | 3.1 | 36,894,150 | -1.8 |
| Bryan rfg dinner sausage | 29,029,280 | -8.2 | 10,164,770 | -6.6 |
| Total U.S.: Supermarkets, drugstores and mass merchandisers excluding Wal-Mart Source: Information Resources, Inc. (IRI), Chicago IL | ||||
| Frozen Sausage Top Five Brands Latest 52 Weeks Ending December 26, 2004 | ||||
| Brand | Sales (dollars) | Dollar Sales% Change Yr Ago | Unit Sales | Unit Sales% Change Yr Ago |
| Total category | $233,602,700 | 12.2 | 119,233,100 | 7.9 |
| Swift Premium Brown ‘N Serve fz sausage | 93,619,670 | 8.8 | 65,930,750 | 8.7 |
| Johnsonville fz sausage | 57,861,850 | 27.3 | 15,084,630 | 25.3 |
| Private label fz sausage | 21,591,570 | 4.0 | 9,169,720 | -3.8 |
| Jones Golden Brown fz sausage | 13,290,010 | -3.0 | 7,243,016 | -8.1 |
| Jones fz sausage | 10,379,230 | -3.4 | 3,333,531 | -5.5 |
| Total U.S.: Supermarkets, drugstores and mass merchandisers excluding Wal-Mart Source: Information Resources, Inc. (IRI), Chicago IL | ||||
| BREAKFAST SAUSAGE/HAM Top Five Brands Latest 52 Weeks Ending December 26, 2004 | ||||
| Brand | Sales (dollars) | Dollar Sales% Change Yr Ago | Unit Sales | Unit Sales% Change Yr Ago |
| Total category | $887,520,400 | 2.3 | 341,716,200 | -5.1 |
| Jimmy Dean rfg. breakfast sausage/ham | 180,188,800 | -7.7 | 61,434,400 | -15.5 |
| Bob Evans rfg. breakfast sausage/ham | 121,970,700 | 3.8 | 35,919,650 | -0.7 |
| Private label rfg. breakfast sausage/ham | 63,237,360 | 8.5 | 28,667,650 | -0.8 |
| Johnsonville rfg. breakfast sausage/ham | 49,320,870 | 18.6 | 16,028,050 | 15.5 |
| Jimmy Dean Fresh Taste Fast rfg bkfst. sge./ham | 44,943,990 | 4.9 | 14,520,980 | -7.0 |
| Total U.S.: Supermarkets, drugstores and mass merchandisers excluding Wal-Mart Source: Information Resources, Inc. (IRI), Chicago IL | ||||
| Refrigerated Frankfurters Top Five Brands Latest 52 Weeks Ending December 26, 2004 | ||||
| Brand | Sales (dollars) | Dollar Sales% Change Yr Ago | Unit Sales | Unit Sales% Change Yr Ago |
| Total category | 1,646,962,000 | -0.0 | 818,296,800 | -3.1 |
| Oscar Mayer rfg frankfurters | 306,841,400 | -0.1 | 119,086,800 | 0.1 |
| Ball Park rfg frankfurters | 256,183,500 | -4.4 | 94,756,270 | -8.3 |
| Bar-S rfg frankfurters | 118,079,400 | 5.6 | 109,665,600 | 1.2 |
| Private label rfg frankfurters | 98,336,660 | -3.8 | 64,611,190 | -8.8 |
| Hebrew National rfg frankfurters | 84,039,220 | 9.4 | 22,465,550 | 3.9 |
| Total U.S.: Supermarkets, drugstores and mass merchandisers excluding Wal-Mart Source: Information Resources, Inc. (IRI), Chicago IL | ||||
| Frozen Frankfurters Top Five Brands Latest 52 Weeks Ending December 26, 2004 | ||||
| Brand | Sales (dollars) | Dollar Sales% Change Yr Ago | Unit Sales | Unit Sales% Change Yr Ago |
| Total category | 620,200 | 29.0 | 188,509 | 18.1 |
| Shelton fz frankfurters | 447,079 | 2.1 | 150,529 | -3.4 |
| Roger Wood fz frankfurters | 114,630 | -- | 29,657 | -- |
| Cloverdale fz frankfurters | 49,488 | 36.7 | 4,708 | 95.3 |
| Orientex fz frankfurters | 8,140 | -- | 3,442 | -- |
| Star-B Ranch fz frankfurters | 603 | -88.4 | 123 | -87.6 |
| Total U.S.: Supermarkets Only Source: Information Resources, Inc. (IRI), Chicago IL | ||||
| Dried Meatsnacks Top Five Brands Latest 52 Weeks Ending December 26, 2004 | ||||
| Brand | Sales (dollars) | Dollar Sales% Change Yr Ago | Unit Sales | Unit Sales% Change Yr Ago |
| Total category | 307,999,200 | 11.0 | 107,039,600 | 5.5 |
| Oh Boy! Oberto dried meatsnacks | 69,915,730 | 11.2 | 14,780,590 | 5.4 |
| Slim Jim dried meatsnacks | 49,521,830 | 8.2 | 31,977,680 | 4.6 |
| Jack Link’s dried meatsnacks | 48,299,700 | 6.2 | 14,699,430 | 6.4 |
| Bridgford dried meatsnacks | 24,053,670 | 5.3 | 5,426,383 | 1.2 |
| Pemmican dried meatsnacks | 23,345,080 | -19.5 | 4,998,656 | -21.3 |
| Total U.S.: Supermarkets Only Source: Information Resources, Inc. (IRI), Chicago IL | ||||
