By Andy Hanacek, executive editor
With the International Poultry Expo looming next month, The National Provisioner takes a look into the fully cooked chicken segment to see where the market is headed for this skyrocketing line of products.
|Top 10 brands, IQF Frozen Chicken/Chicken Substitute (Latest 52 Weeks Ending Nov 4, 2007)|
|% Chg YAgo||Dollar Share||Unit Sales||% Chg YAgo|
|5.||GOLD N PLUMP||$27,699,550||15.67||2.75||5,681,912||14.11|
|TOTAL Frozen Chicken/ Chicken Substitute||$1,008,282,000||2.35||100.00||161,424,700||(6.44)|
|TOTAL IQF FROZEN POULTRY CATEGORY||$1,289,171,000||7.73||234,734,200||1.80|
|TOTAL U.S. - F/D/Mx (Supermarkets, Drugstores, and Mass Merchandise Outlets (excluding Wal-Mart)) |
Source: Infoscan Reviews, Information Resources, Inc. (IRI) - the leading global provider of enterprise market information solutions.
That’s where fully cooked has taken a foothold. Products such as precooked chicken strips, nuggets, wings and a multitude of others have taken up residence in grocer’s freezers across the country and are snapped up by consumers quickly. What has caused this speedy ascent? Where does the category go from here?