Land O'Frost is giving away $50,000 worth of concert tickets this summer through the Pick Your Ticket promotion. An additional 250,000 consumers will receive free Universal Music downloads from music artists.


Specially marked packages of Land O'Frost lunchmeats will include Pick Your Ticket game pieces that might be worth a $250 Ticketmaster Gift Card. Consumers can enter by visiting and typing in the code on their game piece. Every Monday for eight weeks, Land O'Frost will select 25 winners at random to receive a $250 gift card to Ticketmaster. The total prize value adds up to $50,000. The first drawing will take place on Monday, May 16, 2011 with the entry period lasting until the final drawing on Wednesday, July 6, 2011.

"Summer is a time to relax and have fun. We think that music plays a big part in everyone's summer - from going to concerts to playing your favorite song during a backyard barbeque," said Stephan Williams, vice president of marketing for Land O'Frost. "We want to have fun with our customers this summer by giving them the gift of music."

In addition to Pick Your Ticket, consumers can bring the concert home with them by visiting, taking a quick nine-question survey, and receiving a free music download from Universal for popular songs by hit artists including Greyson Chance. 

Source: Land O'Frost