Tyson Fresh Meats is putting the spotlight on premium ground beef this summer with a Burger Universe promotion on Facebook. Centered on burgers for the grill, the promotion is generating consumer excitement about upgrading to Tyson Fresh Meats premium ground beef this summer through an opportunity to win a trip to Universal Studios Hollywood. The promotion launched on July 17 and runs through August 14, 2011.

The Burger Universe promotion includes point-of-sale materials in supermarket retailers across the country directing shoppers to the consumer sweepstakes online. Consumers can enter the sweepstakes through the Burger Universe Facebook page for the chance to win a four day/three night trip for four people to Universal Studios Hollywood. The prize includes airfare, hotel accommodations, four two-day tickets to Universal Studios Hollywood and $500 spending money.

“Summer is all about grilling out and having fun. We know our consumers love their burgers, and we are encouraging them to pick Tyson Fresh Meats premium ground beef to make their meals even better this summer,” said Kent Harrison, vice president of marketing and value creation for Tyson Fresh Meats. “We are very excited to offer our fans the opportunity to win a great trip to Universal Studios Hollywood to add even more excitement to their summer!”

Tyson Fresh Meats Premium Grinds program includes Angus grinds, source grinds (round, chuck, sirloin), 91 percent and 93 percent. More information on the Burger Universe promotion can be found at https://www.facebook.com/pages/BurgerUniverse/210922595606106?ref=ts.

Source: Tyson Fresh Meats