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Meat and Poultry Industry News

Wright Brand Bacon re-ups as tournament fishing sponsor

News Brief Feature
Image credit: Perdue
January 19, 2012

FLW, the world's leading tournament-fishing organization, has announced that Wright Brand Bacon will be back for a second season as an FLW sponsor. It will retain exposure across all platforms of FLW, including tournaments, expos, multiple websites, and magazines. Fans of FLW will once again have the chance to sample Wright Brand's Bigger Better Bacon at the Walmart FLW Tour stops and College Fishing Festivals as well as have a chance to win Wright-branded merchandise.

"The partnership that we have developed with Wright Brand Bacon is very special, and we are pleased to have them back in 2012," said Trisha Blake, president of FLW Marketing Division. "Our fans and anglers appreciate quality bacon and for the past year have had the opportunity to experience some of the best smells and tastes in the bacon industry. We are happy it will continue for another year."

Source: Tyson Foods

KEYWORDS: bacon Sponsorship Wright

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