Ball Park announced it has been recognized as a 2012 Better Homes and Gardens Best New Product Award winner in the food and beverage category. Introduced to consumers in the spring of 2011, the Ball Park Deli Style Beef Franks are a premium quality hot dog that makes it easy to enjoy the authentic New York deli taste from home. Made with 100 percent beef, Deli Style Beef Franks contain no artificial colors, no artificial flavors, no by-products and no added MSG, providing consumers with a great-tasting, high quality beef hot dog to enjoy.
The 2012 Best New Product Award winners were determined from the BrandSpark International/Better Homes and Gardens American Shopper Study that surveyed more than 65,000 independent consumers who voted in 65 categories. Known as North Americas pre-eminent gauge of habits, trends and key insights into the minds of consumers, the Best New Product Awards are the most credible, consumer-voted awards program in the U.S. focusing on new consumer products from the past year.
“We are honored to be recognized as a winner of the Better Homes and Gardens Best New Products for 2012,” said Aaron Alt, general manager of the Ball Park Brand. This award comes at a perfect time as we've just announced our new creative campaign, “Men. Easier Fed Than Understood", aimed to connect with women who buy guy foods for the men in their lives to promote guy time. We created the new Deli Style Beef Franks to meet the growing needs of those women who are seeking out premium hot dog offerings for their families that deliver on both quality and taste. Since launching the product last summer, we've received a positive response from consumers and this award reinforces what we've been seeing.”
Source: Ballpark Inc.