Bettcher Foodservice appoints product marketing manager for foodservice equipment
Bettcher Foodservice is pleased to announce that John Oleksiak has joined the company as Product Marketing Manager. In this position, Oleksiak is responsible for developing, implementing and managing marketing initiatives for the company’s foodservice equipment and products.
Oleksiak is a seasoned foodservice professional with more than 20 years of experience in the culinary arts, foodservice management, operations and sales. Prior to joining Bettcher Foodservice, he held positions with a number of high-visibility foodservice companies, including the Wasserstrom Company where he was responsible for account development and smallwares sales. He also worked at Sysco Corporation for nearly 15 years in a variety of functions ranging from brand management to purchasing and marketing, as well in sales management covering a five-state region for the company.
Oleksiak holds a B.S. degree in management from Indiana Wesleyan University. He is also a professional chef, having trained at the Culinary Institute of America in Hyde Park, NY. He is an active member of the American Culinary Federation, the Hospitality Procurement Network, the Society for Food Service Management and several other professional groups. He also has a military background (United States Air Force).
Commenting on Oleksiak’s appointment as product marketing manager, Paul Pirozolla, vice president of marketing and product development, said, “We’re delighted to welcome John aboard. He comes to us with strong credentials including extensive restaurant industry and distributor equipment experience. His analytical and practical real-world skills mean he will be a strong asset as we research, develop and commercialize new products for the foodservice industry as well as improve on our existing product offerings.”
Among the equipment manufactured by Bettcher Foodservice are Optimax™ automated batter breader machines and DuraSift® breading tables which are used in food preparation at fast food and family dining establishments. The company also manufactures the Whizard® Power Knife, an automated hand tool used for slicing gyro meat.
Bettcher Foodservice is part of Bettcher Industries, Inc. Established in 1944, Bettcher Industries brings more than six decades of successful innovation to the food processing and foodservice industries. The company is a leading developer and manufacturer of innovative precision cutting tools for foodservice, food processing, industrial, medical and other applications.
Based in the United States, Bettcher Industries is an ISO 9001-certified company with direct distribution and service in more than 50 countries throughout the world. Phone: (440) 965-4422. Website address: www.bettcher.com/foodservice.