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Meat and Poultry Industry News

Meyer Natural Angus updates website to improve shopping experience

News Brief Feature
Image credit: Perdue
November 26, 2013

Meyer Natural Angus, the leading producer of naturally-raised, premium beef products, has unveiled a new website featuring a revitalized design and better functionality. The new site, www.meyernaturalangus.com, has a clean, modern look and provides an easier way for consumers to find and buy their favorite Meyer Natural Angus products.

“Meyer is known for providing the best tasting and most tender, natural beef, and we wanted our website to reflect the high-quality of our products,” said Chris Anderson, marketing director, Meyer Natural Angus. “This new site has greatly improved functionality and easier readability that makes shopping for and learning about Meyer products a more rewarding experience.”

The new site starts with larger text and bolder images for enhanced readability. The site also has an improved navigation system that allows customers to shop by type of beef, product assortments or price, and can be reached via any page on the site. The new navigation also makes finding recipes developed by the chefs at Meyer as well as information on the company’s history and humane practices effortless.

Technical enhancements also greatly improve the user experience. A new four-step, guided checkout process prompts users to enter their shipping and billing information, add gift messages for their friends and family, and choose a shipping date. This enhanced interface allows customers to add multiple items and quantities into their cart, and a Recipient Selection option lets them place multiple orders to different recipients with just a few clicks. Customers receive confirmation emails throughout the process so they know their orders have been successfully placed, shipped and received.

Professional chefs and restaurants across the country choose Meyer Natural Angus’ USDA Choice and Prime cuts of beef for their rich flavor profile and the fact that they are raised naturally and humanely. Meyer Natural Angus follows the strict standards of the Meyer Humanely Handled Program and has been recognized by culinary professionals across the U.S. for superior quality. To learn more, visit www.meyernaturalangus.com.

Source: Meyer Natural Angus

KEYWORDS: website

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