Marketing meat & poultry - Articles - Page 2

It's Jerky Day: The Meat Institute and Beef Checkoff have you covered!

June 12, 2018

An array of fun facts, nutrition information and a humorous new video were unveiled for Jerky Day, June 12, by the North American Meat Institute (Meat Institute), a contractor to the Beef Checkoff.

Seaboard Foods rebrands Prairie Fresh product line

June 6, 2018

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Rebranding publicly underscores the brand’s commitment to values that are important to consumers, such as ensuring the well-being of animals, the environment, employees and the communities where the pigs are raised and the pork is processed.

Meat Institute honored with two Hermes Awards for outstanding communications and marketing achievements

Industry News

April 27, 2018

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The Platinum award was given for December’s Jacksonville Jaguars bologna promotion done in conjunction with the National Hot Dog and Sausage Council (NHDSC) and Beef Checkoff.

State of the Industry

State of the Meat and Poultry Industry 2017: Beef

Why be bullish on beef

Rick Husted

October 16, 2017

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With the domestic beef cattle herd expansion and steady increases in supply, the state of the beef industry is evolving and there is reason for optimism moving forward.

Clear up consumer confusion with attractive, informative packaging

As consumers seek out different claims and attributes in their meat  products, companies come up with creative ways to get their attention.

Sam Gazdziak

June 16, 2017

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To attract customers, companies are developing creative packages that are attractive and informative, while still keeping the food safe.

Cordray's Column

Sampling sells

Dr. Joe Cordray

June 14, 2017

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Sampling provides an excellent way to spark a customer’s interest in your products and ultimately generate a sale. Your goal should be to not only generate an initial sale but also to generate repeat sales.