An array of fun facts, nutrition information and a humorous new video were unveiled for Jerky Day, June 12, by the North American Meat Institute (Meat Institute), a contractor to the Beef Checkoff. The new information and video may be viewed at EnjoyJerky.com.
Positioning jerky as “better than watches or jewelry,” the new video showcases the enthusiasm with which men in particular greet the “gift of jerky” and suggests that it’s the gift men actually want. Unveiled for Jerky Day, the video’s release also precedes Father’s Day, when families across America seek gift ideas besides the conventional neck tie.
At EnjoyJerky.com, consumers can view interesting facts about how jerky is made, its history and search a product center that showcases dozens of beef jerky choices that meet the definition of low-fat, natural and organic. In 2017, Nielsen reported that beef jerky sales grew by seven percent over the previous year as consumers seek snacks that taste great, satisfy hunger and deliver protein. In fact, most beef jerky products offer 10 grams or more of protein per serving. Once a snack associated with outdoor activities, today single-serve packages of beef jerky are popular in lunch boxes, purses and brief cases.
“The explosion of flavor options in the beef jerky category -- from chipotle to black cherry barbecue – offers jerky fans an array of enticing choices in a convenient product that deliver the protein they clearly prize,” said North American Meat Institute Senior Vice President of Public Affairs Janet Riley. “Today, beef jerky is as much an indoor food as it is the beloved food of the outdoors and Jerky Day is a chance to celebrate the many flavor and nutrition options available in today’s robust marketplace.”
Use #NationalJerkyDay throughout the day on June 12 to join in social media.