marketing meat & poultry | The National Provisioner

Old Wisconsin and Fusion92 'Stubbornly Made' shoot

Brand campaign showcases Old Wisconsin’s smoking process

New campaign convey's Old Wisconsin's dedication to making the best snack sausage possible.

Industry News

October 16, 2023

No Comments

New brand campaign with Fusion92 highlights Old Wisconsin’s 16-hour smoking process — 22 hours on a dry day.

Partnerships key to market development efforts for U.S. pork loin in Peru

U.S. industry partnerships are behind a U.S. pork loin initiative with an importer in Peru.

Industry News

September 7, 2023

No Comments

Peru’s largest U.S. pork importer holds a monthlong promotion for U.S. pork.

Epic Sales Partners to double meat partnerships in 2023

The independent fresh-food sales agency helped more than 75 retail chains and more than 2,000 storefronts access over 300 different meat products in 2022.

Industry News

March 6, 2023

No Comments

The goal is to help retailers and meat suppliers provide local communities access to more than 600 different meat products in 2023.

Getting modern and personal at the 2023 AMC

Attendees can gain a deeper understanding of all aspects of meat and poultry products, marketing and branding.

Sammy Bredar

February 24, 2023

No Comments

Rick Stein, vice president, Fresh Foods, FMI – The Food Industry Association, and Julia Ann Potts, president and CEO of the North American Meat Institute (NAMI), share background and current insights for the Annual Meat Conference.

Tech | Packaging

Flexible packaging wins on three fronts: sustainability, functionality and impact.

Hallie Forcinio

August 5, 2020

No Comments

Meat, poultry and seafood processors benefit from an ever-increasing array of flexible packaging options with product-differentiating features, enhanced functionality and more sustainable structures.

Ben Elliott, Owner and President of Legacy Meats

How Legacy Meats works with FoodMaven

November 13, 2019

No Comments

Ben Elliott, owner and president of Legacy meats, talks about the growth of his company and how FoodMaven helps the mid-sized processor in marketing the products he produces.

Guest Commentary | Dr. Phil Bass

Lamb meets demand for flavor intensity

Dr. Phil Bass

January 16, 2019

No Comments

As I've mentioned before, dry-aged beef offers a flavor that is more intense than traditionally aged beef. And this is where our friend, the humble sheep, may have an opportunity to ride the wave of flavorful red meat.

It's Jerky Day: The Meat Institute and Beef Checkoff have you covered!

June 12, 2018

No Comments

An array of fun facts, nutrition information and a humorous new video were unveiled for Jerky Day, June 12, by the North American Meat Institute (Meat Institute), a contractor to the Beef Checkoff.

Seaboard Foods rebrands Prairie Fresh product line

June 6, 2018

No Comments

Rebranding publicly underscores the brand’s commitment to values that are important to consumers, such as ensuring the well-being of animals, the environment, employees and the communities where the pigs are raised and the pork is processed.

Meat Institute honored with two Hermes Awards for outstanding communications and marketing achievements

Industry News

April 27, 2018

No Comments

The Platinum award was given for December’s Jacksonville Jaguars bologna promotion done in conjunction with the National Hot Dog and Sausage Council (NHDSC) and Beef Checkoff.