Poultry retains its place as a consumer favorite, and the industry continues to produce more chicken and turkey products in response — but price pressures remain real, and new markets must be leveraged for the industry to take the next step.
With a continued growing economy and employment environment, demand for chicken and competing meats will most likely see 2018 build on the success experienced in 2017, says Tom Super, senior vice president of communications for the National Chicken Council (NCC), Washington, D.C.
Scott Sechler, owner of Bell & Evans, has led his company to become one of the premier chicken companies in the country, with premium prices, a loyal consumer following, and farmers lining up to grow chickens for the company.