The Hormel Vital Cuisine brand is in its infancy, but it represents a direct effort by a protein-processing giant to impact a cancer-patient community desperate for food that meets hyper-specific nutritional and quality needs.
Fighting cancer has become serious business not only for academia and pharmaceutical companies, but also food companies, which have chipped in funding and expertise to help patients battling to get their lives back.
Voters for The National Provisioner’s Plant of the Year award this year faced a serious challenge, as each of the nominees — all processing facilities visited for cover stories from June 2015 through May 2016 — made a very strong case for winning the annual award.
The deli counter is transforming into a haven for prepared foods, but sliced meats continue to do well by promoting their natural, convenient attributes.