New Primal brand is set to surpass $100 million in annual retail sales for 2026, supported by a multimillion-dollar automation investment to triple the brand's production capacity.
NFRA research shows consumers overwhelmingly favor naturally protein-rich foods as their primary protein sources, with meat, eggs and dairy ranking among the most relied-upon options.
Interest in added protein remains strong, but NFRA research shows consumers consistently place greater trust in foods they perceive as inherently nutritious rather than heavily fortified alternatives.
Innate immunity platform could address disease challenges across the global animal protein supply chain, including other aquaculture species and poultry.