Family-owned meat and poultry producer Joyce Farms is launching Signature Angus Heritage Beef, a new premium beef program designed for chefs and home consumers who demand consistent eating quality, reliable supply and responsible sourcing.

Signature Angus Heritage Beef is sourced from Heritage Red Angus cattle raised on regenerative farms in the Blue Ridge Mountains. Cattle are pasture-raised, enhancing marbling, tenderness and a beef-forward flavor. The cattle are harvested at a USDA-inspected facility, and the beef is USDA graded, with selections typically trending Choice and Prime.

Heritage Red Angus cattle pasture-raised in the Blue Ridge Mountains. Photo courtesy of Joyce Farms

The launch comes at a time when beef markets continue to face tight supply and significant pricing volatility. For many chefs and foodservice buyers, this unpredictability makes long-term planning difficult. Joyce Farms developed Signature Angus Heritage Beef to bring more consistency and confidence to the company's partners.

The program will replace Joyce Farms' limited 100% grass-fed Aberdeen Angus Heritage Beef line, allowing the company to better meet demand while preserving its hallmark Nothing Added Ever commitment and third-party animal welfare certifications.

Program highlights:

• No antibiotics ever, no added hormones, no artificial ingredients
• Certified to GAP Step 4: Verified third-party animal welfare standards by the Global Animal Partnership Animal Welfare Program
• Pasture-raised on regenerative farms in the Blue Ridge Mountains (NC/VA)
• Born, raised and harvested in the USA
• USDA-inspected and USDA graded 

Signature Angus Heritage Beef is available now to foodservice customers through participating distributors, while remaining Aberdeen Angus Heritage Beef will be available in limited cuts and quantities until existing inventory is sold. Foodservice customers seeking current availability of either program should contact their distributor sales representative or the Joyce Farms sales team.

For home consumers, Signature Angus Heritage Beef will be introduced on the Joyce Farms web store as inventory and packing allow, with Aberdeen Angus Heritage Beef items remaining available online while supplies last.

Source: Joyce Farms