Suzanne Strassburger

Industry Advocacy

Tales of dirt and drive: A Q&A with Trent Loos

Trent Loos is host of “Loos Tales,” a broadcast show that profiles the ranchers and farmers of rural America.

June 14, 2016

Passionate and knowledgeable about ranchers, animals and the environment, Trent Loos speaks for the industry, all in support of farmers and ranchers who work hardest to ensure the future of American food.

Industry Advocacy

NYC steakhouses: tradition and transition

Chef Craig Koketsu of Quality Meats offers his insights into the trends driving the steakhouse scene in New York City and beyond.

Suzanne Strassburger

December 10, 2015

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Since their establishment, New York City steakhouses have played a significant role in the meat industry.

Lesson learned: take the bull by the horns

Suzanne Strassburger

June 12, 2015

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Stacy and Troy Hadrick truly practice what they preach. This fifth-generation South Dakota ranching couple is helping to make the voice of agriculture louder and more influential by putting a face to the people who put food on our plates.

New love for an old craft

Consumers are finally developing an appreciation for the art of butchery.

Suzanne Strassburger

June 11, 2015

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Brute strength yet finesse with a knife, brought up with tradition yet fueled by innovation, rough-handed yet revered—butchers have risen to rock star status in today’s food culture.

Industry Advocacy

Social: the newest mass ‘meat-ium’

The meat industry must engage consumers and tell its story through social media, starting yesterday.

Suzanne Strassburger

January 21, 2015

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Our industry has an incredible story to tell, but we need to strengthen our voice in order to tell it — our digital voice.

Ranchers must be involved in 'future of food' discussions

Three farmers/ranchers participated in a New York Times conference on the future's food supply.

Suzanne Strassburger

November 21, 2014

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How do you envision the food of tomorrow? Pose that question to 100 people on the street, and you will be sure to get 100 different answers. GMOs, no-GMOs, antibiotics, antibiotic-free, sustainable, outsourced, local — we are far from a consensus.

Guest Commentary