Items Tagged with 'consumer demand'

New research by Decision Analytica shows strong market potential for pork from PRRS-resistant pigs, countering fears of consumer backlash. Despite PRRS's economic impact, resistance can be achieved without affecting pig growth or meat quality, revealing a more nuanced consumer openness.

In April 2025, PIC gained FDA approval for its PRRS-resistant pigs, marking a key advance in fighting a major pig disease. Research by Dr. Jayson Lusk in the August 2025 American Journal of Veterinary Research assessed the global economic impacts of this new technology.

Smashburger, Teton Waters Ranch, 210 Analytics and Prosur share what’s trending in burger production and consumer demands.

Protein makes up more than 30% of all sales on Flashfood’s app.

Larger birds and value-added product offerings drive growth while challenges limit processing plant expansion.

Sports-focused initiatives help the Beef Checkoff meet consumers where they are — especially younger audiences — and highlight beef’s nutrition benefits in community-driven environments.

LERMA/ crafts a campaign designed to engage Hispanic millennial and Gen Z consumers and strengthen pork's relevance among them.

Meat Institute webinar showcases what's trending and what's on its way out for meat case trends.

Shelf-stable, preservative-free boxed meals respond to consumer demand for minimal processing.

Cattlemen's Beef Board member Wendy Bingham explains how the Beef Checkoff supports demand while building consumer trust.