Cattlemen’s Beef Board - Page 1 | The National Provisioner

Top sirloin petite roast with parmesan roasted tomatoes

Commentary: Cattlemen’s Beef Board

Higher prices and tighter budgets: Why consumers still choose beef

Over the four weeks ending April 19, 2026, beef generated $3.56 billion in retail dollar sales, up 7.5% year over year and outpacing competing proteins like chicken and pork.

Kalena Bruce

May 27, 2026

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Missouri cattle producer and Cattlemen’s Beef Board Secretary-Treasurer Kalena Bruce draws on Beef Checkoff-funded research and her own experiences as a producer, wife and mom to examine how consumers are approaching beef purchasing decisions today.

Beef Checkoff calls for fiscal year 2027 program funding requests

Eligible organizations must submit a first-round draft of an authorization request to the CBB by June 8, 2026.

Industry News

May 22, 2026

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Multiple program areas are eligible for funding, including promotion, research, foreign marketing, industry information, consumer information and producer communications.

Cattlemen’s Beef Board elects officers for 2026

Kalena Bruce of Missouri is the newest member of the officer team.

Industry News

February 17, 2026

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Cattle producers Cheryl DeVuyst of Oklahoma, Terry Quam of Wisconsin and Kalena Bruce of Missouri are the 2026 leaders of the Cattlemen’s Beef Promotion & Research Board.

Commentary: Cattlemen’s Beef Board

Sports partnerships are a smart investment in beef's future

Beef Checkoff expands its reach in athletic venues nationwide through team partnerships, student-athlete NIL agreements and performance-nutrition programs designed to strengthen long-term beef demand.

David Uhrig

December 23, 2025

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Sports-focused initiatives help the Beef Checkoff meet consumers where they are — especially younger audiences — and highlight beef’s nutrition benefits in community-driven environments.