The primary role of packaging is to maintain the quality and safety of food under certain conditions for a specific period of time, as well as to provide identification and information.

Longevity seems not to carry the cachet it once did. What’s new, what’s hot, and what-have-you-done-for-me-lately attitudes often carry undue influence over decision-making.

Looking at the current big picture of barrier films packaging in the meat industry, it would not be a complete exaggeration just to shrug your shoulders and think not a lot is changing.

The landscape of food packaging is continuously observed, analyzed and discussed from countless angles — materials, formats, platforms, hot technologies, cost, environmental impact, and the list goes on.