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Jack Link's Protein Snacks believes meat to be seriously underappreciated by consumers as a healthy option for protein and performance, and it plans to shake up the snack category with a major increase in household penetration for meat snacks.
Minong, Wis.- based Jack Link’s Protein Snacks has been no stranger to success. Having spent the last several decades building what some would consider the quintessential meat snacks brand (complete with Sasquatch spokesbeast) in Jack Link’s, the team has not become less aggressive.
Editor-in-chief Andy Hanacek spoke with Ken Weinaug, Executive Director for Jack Link's Aquatic & Activity Center, about the new fitness and activity center and what it brings to the community.
