Meat snack brand and family-owned company Jack Link's is announcing its celebration of National Jerky Day on June 12, 2025. Jack Link's is celebrating this year with a Christmas for Carnivores promotion, encouraging consumers to eat Jack Link's while celebrating four decades of Jack Link's innovation in the meat snacks category.

"We are excited to celebrate National Jerky Day as we mark our 40th anniversary," said Troy Link, CEO of Jack Link's. "We created the protein meat snacks category and remain the number one brand in this space today. Consumers' awareness of the importance of protein is growing rapidly, and we're proud to be a family-owned company that continues to innovate with our customers. At Jack Link's, we take immense pride in our heritage, leadership and investment in the growth of our category."

Leading up to June 12, Jack Link's will be offering a limited-time national promotion: Customers can get a 50% discount on a special box containing 11 full-size Jack Link's products for $19.19, while supplies last. Jack Link's will also be offering 30% off all products at JackLinks.com, a sale that runs June 11-13.

The Christmas for Carnivores promotion kicks off at the NASCAR Cup Series race at Michigan International Speedway in Brooklyn, Mich. Jack Link's mascot Sasquatch played Santa while distributing more than 50,000 bags of Jack Link's Duos alongside the waving branches of a giant, 20-foot inflatable Christmas tree strung with bags of jerky. The fan experience was punctuated with on-air mentions during the race broadcast on Prime.

Holly LaVallie, SVP of marketing at Jack Link's, shared insights into the significance of National Jerky Day, a national holiday that Jack Link's created in 2012 to celebrate real meat protein snacking. "National Jerky Day has become an event jerky fans look forward to each year. This year's 'Christmas for Carnivores' theme perfectly captures the spirit that drives our love for meat snacks… and our 50% off gift box sale on Amazon is truly like Christmas in June for carnivores everywhere."

This isn't the first year that Jack Link's has gone big to celebrate National Jerky Day. The company has created some big National Jerky Day activations in the past, from last year's Sasquatch in the Skies drone light show depicting a 400-foot-tall Sasquatch hovering in the sky over the Hudson River in NYC; to creating a huge replica of Mount Rushmore made out of jerky -- dubbed Meat Rushmore -- in NYC's Columbus Circle; to constructing Meatzilla, a three-story bag of jerky, in NYC's Meatpacking District; and the Meat the Candidates portraits made out of jerky, depicting candidates Barack 'Oba-meat' and 'Meat' Romney during the 2012 presidential election.

Source: Jack Link's