While demand for beef remains strong, sustained growth will depend on how effectively the industry communicates the product attributes consumers value most.
NCBA President Gene Copenhaver’s
priorities are straightforward: continue what works, stay grounded in grassroots input, remain open-minded and focus on profitability.
Shelley Curry of Kennard, Texas, and Sydney Bowman-Schnug of Fort Lupton, Colo., each receive a $15,000 W.D. Farr Scholarship from the National Cattlemen’s Foundation.
Tyson Foods plans to end operations at its Lexington, Neb., beef facility and convert its Amarillo, Texas, beef facility to a single, full-capacity shift.
National Cattlemen’s Foundation encourages college students pursuing careers in the beef industry to apply for the 2026 CME Group Beef Industry Scholarship.