The Beef. It's What's For Dinner. brand, funded by beef farmers and ranchers, is celebrating the 100th anniversary of Route 66 by introducing the Route 66 Beef Trail: a free, mobile‑exclusive digital passport that guides road trippers to legendary steakhouses, barbecue joints, cultural attractions and beef‑rich history across all eight Route 66 states. Along the way, travelers can check in at participating stops, earn prizes and discover the how America's most storied highway is deeply rooted in the nation's beef heritage.

After signing up, visitors receive a mobile pass via text or email, with no app required. At each participating restaurant or attraction, travelers can show their phones to redeem deals, learn about local beef heritage and collect points toward exclusive Route 66 Beef Trail rewards.

Along the way, travelers can enjoy everything from classic diners and historic stockyards to modern barbecue favorites and iconic roadside eateries. Stops span all eight Route 66 states—Illinois, Missouri, Kansas, Oklahoma, Texas, New Mexico, Arizona and California—offering a curated lineup of beef hotspots and cultural landmarks that capture the spirit of the open road.

Participants who check in at designated locations can earn commemorative stickers, collectible merchandise, Route 66‑themed gear and entries into grand‑prize drawings. No purchase is necessary to participate, making the Beef Trail an accessible and fun way for families, food lovers and history buffs to celebrate the Route 66 centennial.

Source: National Cattlemen’s Beef Association