Beef Checkoff - Page 1 | The National Provisioner

Route 66 Beef Trail connects road trippers to steakhouses, barbecue and beef history across eight states

Beef. It's What's For Dinner. brand celebrates the 100th anniversary of Route 66 by introducing the Route 66 Beef Trail.

Industry News

April 30, 2026

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Free mobile passport highlights beef-focused restaurants, cultural stops and historic sites for the 100th anniversary of Route 66.

USMEF promos differentiate US beef in untapped Japanese market

Market development efforts in Okinawa accelerate as USMEF employs TV and social media to support a monthlong foodservice promotion for US beef.

Industry News

February 6, 2026

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Popular steakhouse Steak 88 Jr. switches its primary steak items ‒ ribeye and tenderloin ‒ to US beef.

Commentary: Cattlemen’s Beef Board

Sports partnerships are a smart investment in beef's future

Beef Checkoff expands its reach in athletic venues nationwide through team partnerships, student-athlete NIL agreements and performance-nutrition programs designed to strengthen long-term beef demand.

David Uhrig

December 23, 2025

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Sports-focused initiatives help the Beef Checkoff meet consumers where they are — especially younger audiences — and highlight beef’s nutrition benefits in community-driven environments.

Commentary: Cattlemen’s Beef Board

Beef's future depends on demand

Cattlemen's Beef Board member and Bingham Beef co-owner explains how Beef Checkoff-funded programs bolster the industry.

Wendy Bingham

September 30, 2025

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Cattlemen's Beef Board member Wendy Bingham explains how the Beef Checkoff supports demand while building consumer trust.

Commentary: Cattlemen’s Beef Board

When appetites shrink, beef can help every bite count

Beef Checkoff’s Nutrition & Health Committee Co-Chair Paul 'Doc' Walker urges continued investment in the Beef Checkoff for research, promotion and education that can keep beef relevant in today’s evolving health landscape.

Paul Walker

September 16, 2025

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Paul 'Doc' Walker, co-chair of the Beef Checkoff’s Nutrition & Health Committe, explains how the rise of GLP-1 medications presents an opportunity for beef.

Beef Checkoff eyes $38.1M FY 2026 plan: Promotion, research and marketing get green light

Beef Promotion Operating Committee approves proposals from nine national beef organizations for funding through the FY 2026 Cattlemen’s Beef Board budget.

Industry News

September 9, 2025

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Full fiscal 2026 Cattlemen’s Beef Board budget is approximately $42.4 million.

Anne Ilse Anderson, recipient of the 2025 Beef Checkoff Visionary Award

Anne Ilse Anderson receives Beef Checkoff Visionary Award

Award recognizes strong support of and commitment to the Beef Checkoff’s goals and vision.

Industry News

July 10, 2025

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Cattlemen’s Beef Board presents its fifth annual Beef Checkoff Visionary Award to Anne Ilse Anderson of Austin, Texas.

Beef Industry Long Range Plan task force unveils five-year plan

Mission of the Long Range Plan is to ensure the US beef industry provides sustainable, high-quality beef that meets consumer demands worldwide.

Industry News

July 10, 2025

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Plan identifies six interconnected goals that represent what the industry wants to achieve.

Beef Checkoff issues call for fiscal 2026 funding requests

Organizations must submit a first-round draft of an authorization request to the Cattlemen’s Beef Board by June 2, 2025.

Industry News

May 15, 2025

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Cattlemen’s Beef Board invites all eligible beef industry organizations to submit funding requests for programs and projects for the upcoming fiscal year 2026, which begins Oct. 1, 2025.