Key categories of interest among all GLP-1 consumers, particularly Gen Z and Millennials, include high-protein, high-fiber, hydration/electrolyte and gut health products, confirming the importance of embedding protein-forward and nutrient-dense products into innovation pipelines.
Purdue survey reports 37% of individuals identify taste preferences as the most important factor they consider when shopping for groceries online, contrasting with long-reported food purchasing values.
Across markets including Mexico, Canada, Japan and Colombia, USMEF finds more than 51% surveyed ambivalent toward pork from gene-edited pigs, with virtually no one considering gene editing a food-relevant technology.
The objective of this study was to apply eye-tracking methodology in combination with traditional self-reported measures to further understand consumer perception of beef color and marbling.
After a decade or more of focusing largely on the needs, preferences, and behaviors of Millennials, the food industry is ready to focus its attention on Gen Z.