center for food integrity | The National Provisioner

Hating on big food - transparency is key

Trust research at The Center for Food Integrity (CFI) consistently shows a “big is bad” bias.

March 30, 2023

Long-term, transparent and values-based engagement is the key to building trust that will unlock the potential for agriculture and food production.

Inflation redefines holiday food shopping and gift giving

Shoppers are looking for ways to save money on groceries.

Industry News

November 16, 2022

No Comments

Consumers are trying to determine how much their time really is worth in an inflationary environment.

Business Strategies | Sustainability

The new face of responsible sourcing

The definition of responsible sourcing has expanded beyond food safety to include issues like worker safety, animal welfare and the environment, but the definition of "supply chain" is changing too

Charlie Arnot

January 14, 2020

No Comments

In addition to evolving expectations, the segment most interested in responsible sourcing is very vocal. According to CFI research, one in four Americans is actively engaged in online conversations about the topic.

Tyson and White Castle weigh in on alternative proteins Sept. 13

Industry News

August 21, 2019

No Comments

CFI Webcast “The Protein Play” addresses emerging trends.

Educational eye-opener

The Center for Food Integrity brought consumers to pork producers to show them what grocery shoppers think about agriculture.

Charlie Arnot

January 30, 2019

No Comments

What happens when you put food-conscious consumers center stage before a group of food producers? Oklahoma pork producers had the opportunity to hear straight from the source in a recent consumer panel hosted by The Center for Food Integrity and quickly realized they don’t know as much as they thought about today’s consumer when it comes to thoughts on food and how it’s produced.