In addition to evolving expectations, the segment most interested in responsible sourcing is very vocal. According to CFI research, one in four Americans is actively engaged in online conversations about the topic.

CFI Webcast “The Protein Play” addresses emerging trends.

What happens when you put food-conscious consumers center stage before a group of food producers? Oklahoma pork producers had the opportunity to hear straight from the source in a recent consumer panel hosted by The Center for Food Integrity and quickly realized they don’t know as much as they thought about today’s consumer when it comes to thoughts on food and how it’s produced.

Encourages dialogue about tradeoffs.