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Charlie Arnot is CEO of The Center for Food Integrity. To learn more about CFI consumer panels, contact CFI at learnmore@foodintegrity.org. The Center for Food Integrity is a not-for-profit organization that helps today’s food system earn consumer trust. Our members and project partners, who represent the diversity of the food system, are committed to providing accurate information and working together to address important issues in food and agriculture. The Center does not lobby or advocate for individual companies or brands. For more information, visit www.foodintegrity.org.
The definition of responsible sourcing has expanded beyond food safety to include issues like worker safety, animal welfare and the environment, but the definition of "supply chain" is changing too
In addition to evolving expectations, the segment most interested in responsible sourcing is very vocal. According to CFI research, one in four Americans is actively engaged in online conversations about the topic.
What happens when you put food-conscious consumers center stage before a group of food producers? Oklahoma pork producers had the opportunity to hear straight from the source in a recent consumer panel hosted by The Center for Food Integrity and quickly realized they don’t know as much as they thought about today’s consumer when it comes to thoughts on food and how it’s produced.
