Items Tagged with 'golden west food group'

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Golden West Food Group Meat District Brand Lineup

Q&A: Meat District brand brings disruptive approach to fresh-meat case

Zack Levenson, Golden West Food Group, talks about the company’s Meat District brand and how it has delivered on its promise to make waves at retail in less than a year.
February 26, 2020
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During his visit to Golden West Food Group (GWFG) in Vernon, Calif., to profile the company's success with the Jack Daniel's Meats brand, Andy Hanacek, editor-in-chief of The National Provisioner, also spent some time discussing one of GWFG’s newest brands: Meat District.


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Daniel Vargas of Jack Daniel's Meats
Cover Story

Jack Daniel's Meats: They know 'Jack'

The successful growth of the Jack Daniel's line of barbecue meat products stands as a fantastic case study on the right way to earn and grow a blockbuster brand licensing agreement.
Andyh
Andy Hanacek
February 19, 2020
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Jack Daniel's is more than 150 years old, and like any world-renowned mega-brand, it has lent its name to a wide variety of products over the decades. In 2007, Vernon, Ca.-based processor Golden West Food Group (GWFG) earned the licensing agreement, and the Jack Daniel’s Meats brand was launched.
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