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Zack Levenson, Golden West Food Group, talks about the company’s Meat District brand and how it has delivered on its promise to make waves at retail in less than a year.
During his visit to Golden West Food Group (GWFG) in Vernon, Calif., to profile the company's success with the Jack Daniel's Meats brand, Andy Hanacek, editor-in-chief of The National Provisioner, also spent some time discussing one of GWFG’s newest brands: Meat District.
The successful growth of the Jack Daniel's line of barbecue meat products stands as a fantastic case study on the right way to earn and grow a blockbuster brand licensing agreement.
Jack Daniel's is more than 150 years old, and like any world-renowned mega-brand, it has lent its name to a wide variety of products over the decades. In 2007, Vernon, Ca.-based processor Golden West Food Group (GWFG) earned the licensing agreement, and the Jack Daniel’s Meats brand was launched.