Fairway Group Holdings Corp., the parent company of Fairway Market, announced that its 14 stores in the tri-state area will be the first to offer its customers Murray's Chicken bearing the "Non-GMO Project Verified" seal. This seal lets consumers know which Murray's Chicken products have met the Non-GMO Project standard.
These chickens feed on non-GMO corn and soybeans–crops most at risk for GMOs. The feed is regularly tested, and certified by a rigorous, independent verification process from the Non-GMO Project Verified, a non-profit organization committed to preserving and building sources of Non-GMO products, educating consumers, and providing verified non-GMO choices.
"Fairway offers a large variety of non-GMO items so we are very pleased to add Murray's Non-GMO chickens to our selection," said Herb Ruetsch, CEO of Fairway Market. "Customers will now have a great choice for a non-GMO chicken at an affordable price."
"We are reaching a tipping point in consumer habits and behaviors as it pertains to GMOs in their food," says Steve Gold, Vice President Sales and Marketing of Murray's Chicken. "Murray's receives dozens of requests from customers each week asking for non-GMO chickens. We are delighted to show them 'we heard you' with our Non-GMO Project Verified line of chicken. Many consumers are very price sensitive when it comes to buying organic food for its non-GMO attributes. Murray's is breaking that barrier by offering 'better-for-you' non-GMO chicken without the organic price tag."
Source: Murray’s Chicken