PMMI, the owner and producer of the PACK EXPO portfolio of trade shows, has announced that Gerardo Barajas has been hired as director of EXPO PACK Events. In this new role, Barajas will have oversight of EXPO PACK México and EXPO PACK Guadalajara, PMMI’s trade shows in Latin America.

Barajas comes to EXPO PACK and PMMI, The Association for Packaging and Processing Technologies, from HAYS, a British recruitment firm focused in the accounting and financial fields. Prior, he was based in Guadalajara, Jalisco, as the General Director of Intermoda, the second-largest fashion trade show in Latin America. He also spent eight years with Mexicana Airlines, most recently as a key account manager.

“Gerardo’s accumulated experience in negotiation, sales strategy and public relations made him a natural choice for this position,” says Jim Pittas, vice president, Trade Shows, PMMI. “We are very glad to have him on board, and we’re looking forward to what he’ll bring to our Mexican events.”

“I’m very excited to have the opportunity to be part of the leading packaging and processing association in the world. The EXPO PACK and PACK EXPO events are clearly world-class.” adds Barajas. “I look forward to using my prior experience to build on the EXPO PACK success in this growing industry.”

Barajas has a Business Administration degree from ITESO — Instituto Tecnológico y de Estudios Superiores de Occidente. He’s already hard at work preparing for EXPO PACK Guadalajara 2015, March 10–12, at EXPO Guadalajara in Guadalajara, Jalisco, Mexico.

Source: PMMI