Provisioner logo
Provisioner logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Provisioner logo
Provisioner logo
  • NEWS
    • Industry News
    • Supplier News
    • Case Studies
    • Recalls
    • Regulations
    • New Consumer Products
  • EXCLUSIVES
    • Newsletters
    • Source Book
    • Sponsored Insights
    • Events
    • Webinars
    • Classifieds
    • White Papers
    • Provisioner Store
    • Market Research
  • MEAT PROCESSING
    • SUSTAINABILITY
    • Processing
    • Packaging
    • Ingredients
    • Formulation
    • Food Safety
    • Special Reports
    • Commentary
  • PROFILES
    • Processor Profiles
    • Processor of the Year
    • Top 100 Processors
  • MEDIA
    • Videos
    • Podcasts
  • DIRECTORY
  • MIHOF
  • INDEPENDENT PROCESSOR
  • EMAG
    • eMagazine
    • ARCHIVE ISSUES
    • Contact
    • Advertise
  • JOIN!
Supplier News

COVERIS’ meat and poultry trays winning in modern retail in Poland

By Industry News
November 17, 2014

Coveris Rigid offers coloured PP trays, an ideal packaging solution for poultry products, which are sold via leading retail chains in Poland.

The packaging manufacturer expanded its offering for the fresh food market by launching new multi-coloured PET/PE trays. The product range is highly relevant for pork and beef products, making it suitable not only for poultry but also red meat producers.

While the PP trays are the ideal packaging solution for poultry products and its derivates, the PET/PE trays are perfectly suitable for red meat and delicatessen products. It is also possible to use Modified Atmosphere Packaging (MAP), which allows extended product shelf life of the packaged good. The PET material properties ensure optimal rigidity, immunity against mechanical damages and perfect product appearance. The embedded PE layer allows efficient and air-tight packaging. Automatically applied absobers guarantee fresh and aesthetic meat & poultry exposition.

The PP and PET/PE trays are available in universal tray sizes with different dimensions and depths: 187 x 137 mm, 227 x 178 mm, 205 x 160 mm, 190 x 144 mm and 275 x 175 mm. They ensure a smooth processing on packing lines like for tray sealing.

New packaging quality in fresh food segment
The most important factors in the development of new packaging solutions for the meat segment were product shelf life prolongation and flavour strengthening at the same time. This has been achieved with the new PET/PE trays, which also present a more cost efficient solution compared to standard EPS trays. Cost efficiency is the result of a reduction of unsold returns and logistics optimization.

Besides functional and aesthetic improvements, Coveris’ new packaging range has been enriched with automatically applied absorbers of various sizes and absorption capacity. In order to fullfil customers’ expectations, the range has been extended by new quadripartite-closed absorbers. This feature gained special appreciation amongst poultry suppliers of BIEDRONKA retail chain.

With additional manufacturing capacities for PP trays in Finland and Turkey, Coveris achieves broad geographical coverage, making it a truly multi-local packaging solution provider.

Coveris: (877) 447-3539 or visit www.coveris.com

KEYWORDS: covers packaging trays

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double Charburger

    Premiumization drives burger category

    Shoppers seek out premium meat offerings to fulfill...
    Burgers
    By: Sammy Bredar
  • JJS Adult Pekin duck

    Poultry Report 2025: Convenience propels poultry at retail

    Despite continued economic pressures, the poultry...
    Chicken
    By: Sammy Bredar
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscriptions
  • Manage My Preferences
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Connect with The National Provisioner

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the The National Provisioner audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The National Provisioner or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  •  two individuals standing by a farm gate
    Sponsored byPIC

    When PRRS Hits Home: The Chinn Family’s Story and a Hopeful Future

  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
    Sponsored byPIC

    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

  • Close up of a grocery cart full of groceries, a cropped image of a couple pushing the cart and a blurred background of the vegetable aisle.
    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

Popular Stories

JBS USA logo

JBS USA closing pair of processing facilities

Kroger logo

Kroger to acquire Giant Eagle for $1.65B

Butchers processing hanging beef carcasses in meat processing plant

Meat Institute says meatpacking industry restructuring won’t lower beef prices

2026 Top 100 Meat & Poultry Processors Report

Events

July 16, 2026

Strengthening Food Safety Plans for Modern Processing Operations

The live webinar will explore the latest technologies, emerging risks, and practical strategies shaping food safety programs across meat and poultry processing operations. Attendees will hear from industry experts on key challenges impacting processors today, along with approaches for strengthening and updating food safety plans across their facilities.

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Food Crime: An Introduction to Deviance in the Food Industry

Food Crime: An Introduction to Deviance in the Food Industry

See More Products
From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control Webinar Sponsored by Air Products

Related Articles

  • OSI Reaps Benefits of New Beef Processing Facility in Poland

    See More
  • Harpak-Ulma logo

    Harpak-Ulma demonstrates seafood packaging for modern retail, foodservice channels

    See More
  • poultry section in a grocery store

    Fresh meat posts strong performance at retail in August 2023

    See More

Related Products

See More Products
  • Handbook of Meat, Poultry and Seafood Quality, second edition

  • Handbook of Food Products Manufacturing: Health, Meat, Milk, Poultry, Seafood, and Vegetables, Volume 2

  • fermented.jpg

    Handbook of Fermented Meat and Poultry, 2nd Edition

See More Products

Events

View AllSubmit An Event
  • July 10, 2025

    Is Your Food Safety Plan Up to Date? Insights & Innovations Shaping Meat and Poultry Safety in 2025

    On-Demand Whether you're a processor, producer, or industry stakeholder, this is your chance to gain insider knowledge that will elevate your food safety practices from compliant to exemplary.
View AllSubmit An Event
×

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing