Packaging solutions company Harpak-Ulma is exhibiting at Seafood Expo North America 2026, March 15–18, at the Boston Convention & Exhibition Center, with a focus on practical seafood packaging applications designed for today’s market realities.

Seafood consumption remains strong, and demand continues to shift toward convenient, retail-ready, and value-added products. Processors are under pressure to present seafood in ways that meet buyer expectations while managing labor, SKU growth and distribution requirements.

At this year’s show, Harpak-Ulma will demonstrate how common seafood products can be packaged for modern retail and foodservice channels.

Live applications will include:

• Salmon fillets in retail trays
• Portion-controlled salmon packs
• Formed seafood items such as salmon patties
• Bagged shrimp and frozen specialty products

These demonstrations are centered on familiar product types that processors handle every day. The goal is to show how bulk or semi-processed seafood can be transformed into clean, consumer-facing formats ready for the shelf or freezer case.

Rather than focusing on technical specifications, the exhibit emphasizes flexibility and market fit. Visitors will be able to evaluate packaging styles side-by-side and discuss practical considerations such as shelf appeal, portion consistency, frozen distribution, and ready-to-cook positioning.

“Seafood Expo is first and foremost about seafood products and the companies behind them,” said Joshua Allen, marketing director for Harpak-Ulma. “Our role is to help processors visualize how their seafood can be presented in packaging formats that meet today’s retail and foodservice expectations—so visitors see the product and immediately recognize its commercial potential.”

In addition to the live demonstrations, Harpak-Ulma is hosting an educational session titled Flexible Seafood Packaging Lines: Embracing Product Variety through a Systems Solution Approach, presented by Mike Marchand, senior product manager. The session will explore how coordinated packaging systems can help processors manage product variety more efficiently.

Seafood processors, brand owners, and operations leaders can visit booth #581 to explore packaging formats and discuss current challenges in a straightforward, application-focused setting.

Source: Harpak-Ulma