Foodmate US has named industry veteran JC Verel as its Vice President of Sales for the United States, Canada and Mexico. Verel has more than 25 years of poultry industry experience. He started his career as a service technician, and in 1994 he joined Systemate in a sales management position. Verel has, since then, solidified his career in sales management with multiple large poultry equipment companies.

“JC has shown remarkable and undeniable contributions to the sales growth of each and every company he has worked for, and we are confident that he will be able to contribute to Foodmate's steady and exponential growth in a significant way," said Foodmate US President Scott Hazenbroek. "We are very happy to have JC on our team." 

Verel has a sales and marketing degree from The Netherlands Sales and Marketing Academy and a HTS nautical engineering degree.

Verel lives in Arkansas with his wife, Ageeth. They have a 21-year-old daughter, Iris.

Foodmate is a leading poultry processing equipment manufacturer based in the Netherlands. Founded by industry experts in early 2006, the company quickly expanded its worldwide distribution into North and South America with the launch of Foodmate US in 2010. Foodmate has since become the committed and reliable partner of major poultry processing companies worldwide. For Foodmate U.S. visit or call 678-819-5270. For Foodmate B.V. visit or call +31-186630240.