Foran Spice Company announces name change to Asenzya
Foran Spice Company of Oak Creek, Wis. has effectively changed its name to Asenzya, Inc. in an effort to strategically reposition the company to better meet the needs of its customers and communicate its many unique capabilities.
The family-owned company has had a long-standing presence in the Milwaukee area for more than 60 years. The company’s capabilities extend far past just spices, including customized seasoning blends, flavor solutions, finished product innovation and functional ingredient solutions. The name change will allow Asenzya to continue building their capabilities and expanding their efforts within the food-manufacturing realm.
Recently, Asenzya has focused and invested in building a world-class culinary, research and development, and operations infrastructure to ensure it is at the forefront of the industry. It recently hired a corporate executive chef as part of the company’s new direction. The corporate chef will be focused on understanding culinary flavor trends and how they can be leveraged to expand each customer's business. Asenzya also employs a team of food scientists and technologists who work with customers to bring their flavor inspirations to life.
“With our new name and identity, we are better positioned and defined within the marketplace, which will help communicate our expanded capabilities to our customers and prospects,” said Patty Goto, president and CEO of Asenzya, Inc. “We will continue to sell spices, but our central focus will be on translating our customers’ needs and visions into workable solutions, including optimized seasoning blends, functional ingredients and cutting edge concepting for their products.”
Asenzya rolled out its new identity this week at the Institute of Food Technologists (IFT) conference in Chicago. For more information, please visit the company’s new website at www.asenzya.com.