Chicago Meat Authority has just launched its third-generation website, chicagomeat.com. Compared to most other meat company websites focusing on the portion control and further processing markets, the CMA site is very product focused, with detailed product pages on nearly 100 products.
The new site is based on a responsive design, so it is mobile friendly. It also employs the latest “mega-menu” technology to minimize the number of clicks to reach the desired products. The menu makes it easy to browse through the company’s individual beef and pork products, with overviews of capabilities in poultry; and boning and fabrication.
For portion control products, there are photos of each product raw, as well as a serving suggestion. In addition to product features and benefits, suggested cooking methods are listed. Product pages are print-friendly and easy to forward to a colleague.
According to CMA president Jordan Dorfman, “Our websites have always been well used by our distribution and direct customers. This new site has added features and flexibility requested by our customers, while retaining the in-depth product coverage.” He continued, “We are continually working on ways to better communicate with our customers. The new site will allow us to do that in more ways than ever. For example, an active blog and social media links.” Additional sections cover company background and career opportunities.
CMA now has distribution worldwide with a client base that includes Fortune 500 companies, government facilities as well as smaller businesses in hospitality, food manufacturing, healthcare and more.
Source: Chicago Meat Authority