Grillman’s named partner of University of Central Florida Athletics
Grillman’s, makers of premium, all-beef franks, announces it has been named a proud partner of UCF Athletics. The partnership begins with the fall 2015 sports season, and lasts for two years. This is the sixth major sports team to partner with Grillman’s since the fall of 2014. Earlier partnership announcements include the Detroit Pistons (NBA), the Florida State Seminoles (collegiate athletics), Jacksonville University Dolphins (collegiate athletics), the Philadelphia Union (MLS) and most recently the Atlanta Braves (MLB).
Under the partnership agreement with UCF Athletics, Grillman’s will supply franks for concession stands and carts throughout major sporting facilities, as well as other venues. These include Bright House Networks Stadium, home to the UCF Knights football team, with seating capacity of approximately 45,000, and Jay Bergman Field, the University’s 3,600 capacity baseball grounds.
“We are thrilled to have established a partnership with UCF IMG Sports Marketing,” said Mark Frisch, Grillman’s partner. “Sports marketing is an integral part of our go-to-market strategies, and reaching the collegiate athletics audience is an excellent way to build brand awareness and loyalty. “
In addition to concession rights, the partnership also includes radio broadcast promotions and digital activation for Grillman’s.
“We are excited to partner with a Florida-based brand like Grillman’s. They produce a quality product that UCF fans are sure to enjoy while cheering on the Knights throughout the athletics season,” said Kyle Winchester, General Manager of UCF IMG Sports Marketing.
Grillman’s is the newest line of products launched in 2014 by Beaver Street Fisheries, a Florida-based wholesale and retail seafood and meat supplier with more than 60 years in the food-service industry. The Grillman’s product line features three top-quality all-beef franks that contain no fillers and no artificial preservatives. :
- All-beef franks
- Black angus franks
- All-natural black angus franks