Sunrise Strategic Partners, a Boulder, Colo.-based accelerator of emerging brands co-founded by Steve Hughes and Trilantic North America, announced a minority investment in Perky Jerky, maker of all natural, ultra-premium beef and turkey meat snack products.
"Sunrise's deep strategic experience in scaling businesses will be crucial to taking Perky Jerky to the next level. We need a playbook to do this and the resources to implement it - Sunrise will be a crucial partner in the next phase of growth for our brand," said Brian Levin, Chairman of the Herd at Perky Jerky. "Sunrise values the culture that I have worked hard to create, and I'm looking forward to working closely with Steve and the Sunrise team as we continue to drive growth for Perky Jerky and deliver the Best Tasting Jerky on Earth to our consumers."
Founded in 2009, Perky Jerky has been at the forefront of the demand for healthy, protein-rich snack options with its all natural, ultra-premium jerky products. To help create this premium quality, each batch is carefully handcrafted using only all natural, quality ingredients during the marinating process. The result is consistent, tender and delicious jerky with a clean ingredient profile.
"Perky Jerky is re-inventing meat based protein snacking. This award winning, breakthrough product is thoughtfully handcrafted for exceptional taste and appeals strongly to healthy, active consumers," said Steve Hughes, CEO of Sunrise Strategic Partners. "As founder of Perky Jerky, Brian Levin brings both a strong track record of growing emerging companies and a strong passion for the brand. I am very enthusiastic about working with Brian and the opportunities our partnership will create for Perky Jerky."
The investment in Greenwood Village, CO-based Perky Jerky marks the second for Sunrise, an investment vehicle that provides growth capital and expertise to emerging healthy, active and sustainable living brands to support their development, add strategic value and share guidance on tactical priorities. Steve Hughes will also serve on the Perky Jerky Board of Directors.
Source: Sunrise Strategic Partners